At the recent MIT CIO Symposium, Bryan Kirschner, director of the research/strategy organization Apigee Institute, and Jerry Wolfe, CEO and founder of food industry platform services provider Vivanda, participated in a panel discussion on consumer connectivity and engagement.
With the business value of APIs on the rise, the quality of the APIs an organization consumes and exposes has become nothing less than mission critical. To help organizations monitor those APIs, Apigee has added a new service that monitors APIs to its API management service.
Developers hate marketing. But they are key to digital business success. Customers and partners have moved off of the browser and onto mobile apps, and developers carry your products or services to customers through these apps. Developers are your indirect sales team, your value-added resellers – your channel partners.
Technology continues to revolutionise all aspects of our lives. From the way we communicate to the way we make financial transactions, from how we watch TV to the way we shop — there isn’t a single industry which isn’t being shaken up by the growth of digital products and services.
Hoteliers clawed back crucial booking and availability data from distribution partners using APIs
Ever since famed venture capitalist Marc Andreessen wrote aWall Street Journal article entitled “Software is Eating the World”, there has been an inexhaustible supply of organizations ready to tell how they’re applying software to a legacy business. But this approach of reinventing through software is applicable for software businesses as well. Technology is allowing constant reinvention and this is being applied to companies that one might have thought were relatively safe.
“Appdiction” is a term that the Apigee Institute (apigee.com) created to describe people’s increasing dependence on their smartphones. Research by the Apigee Institute, in collaboration with Stanford University’s Mobile Innovation Group, found that smartphone power users in the U.S. and the U.K. tap away on their devices many times and at many places.
All aspects of our lives continue to be revolutionised by technology. From the way we communicate to the way we make financial transactions, from how we watch TV to the way we shop – there isn’t a single industry which isn’t being shaken up by the growth of digital products and services. As a result, businesses are experiencing a fundamental shift in customer expectations. It’s never been more important for organisations across all industries to innovate – not only to be successful but to remain competitive.