If you chose your PC in the 1990s because you wanted specific software applications (and not based on how much you liked the operating system), or if you made the jump to an iPhone from a Blackberry a few years back, chances are a successful platform strategy won you over.
One of the key observations about the difference between big data sources and those traditionally used by enterprise applications is the strength of the signal. As Anant Jhingran, VP Products of Apigee, pointed out in an interview a while back, traditional enterprise applications use data that has super strong signals, while big data usually has a low signal to noise ratio.
Getting an API design right demands far more than just figuring out which calls should do what. Public APIs — APIs meant to be used by people other than their creators — present a special set of challenges that can inform all API design. Even private APIs often find themselves with unexpected users, and can last far longer than was planned. Apigee faced the special challenge of creating a marquee API, an API for managing its APIs.
Companies like Nike and McCormick are excelling with digital strategies that are only possible thanks to the ever-decreasing price of data storage.