Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online outlets.
These high digital performers are investing in APIs, apps and other digital features.
API platform provider Apigee today launched the Apigee Institue, a research organization Apigee hopes will help Global 2000 companies in the app economy. The Institue will release monthly research notes. The first note, "Programmable World, Programmable Enterprise," became available today. I asked Bryan Kirschner, director of the Apigee Institute, what their definition of "programmable" was in this sense - as we all know that anything with a "program" prefix in the advertising world typically means automation.
53% of IT and marketing directors and executives expect data, apps and technology enabled processes to impact enterprise results in a moderate way in the next 12 months.
We've witnessed the remarkable growth of technology since the beginning of the dot com era, and the digital divide we've heard mostly about has to do with those who have access to that technology and those who don't. The digital divide is as much of a social problem as it is an economic problem, but there's also a growing divide in business between the companies who best take advantage of data and those who don't, an Apigee Institute survey has found.
In-Q-Tel just posted a press release on a recent strategic partnership and technology development agreement with a firm called Apigee. That statement alone is all the savvy technologist needs to know to start diving into Apigee. In-Q-Tel has a reputation for applying lots of focused thought into the firms they invest in and because of that have a terrific track record of finding very virtuous firms, so anyone they like I like.
In-Q-Tel, the CIA’s venture capital group, has invested in Apigee, a developer of a cloud platform for sharing data and services through apps.
Apigee has developed an application programming interface, or API, that In-Q-Tel believes can benefit the intelligence community.
The hottest enterprise startups will take investment from In-Q-Tel, regardless of whether or not they need the cash. Today, a well-funded enterprise company called Apigee revealed it has taken a highly-strategic investment from the firm.
In a discrete low-key press release API house Apigee said Thursday that it's getting backing from the CIA's strategic venture arm In-Q-Tel (IQT) to enhance its widgetry to support the US intelligence community.
In 1955, Peter Drucker addressed a contingent of IBM executives, praising them for the company’s extraordinary ability to deliver in its accounting machine business “what the customer considers value.”
They “come to you because of the service you give” in “systems and procedures analysis, understanding of data processing and information gathering,” Drucker told the group, which was presided over by IBM’s president, Thomas Watson Jr., the man who over the next 15 years would drive explosive growth at Big Blue.