You may have noticed a few of your favorite mobile photo sharing apps were updated last night or this morning with a new option: “print photos to Walgreens.” It’s not a coincidence, but is rather the result of the launch of Walgreens’ new developer portal which is now allowing third-party mobile developers the ability to integrate Walgreens’ in-store services within their applications.
The proliferation of mobile tools and bring your own device policies is underscoring the importance of application programming interfaces (APIs) to businesses, developers, and solution providers. APIs deliver an array of benefits from simplified access to application functionality for developers and easier analytics to data portability and agile development. The IT infrastructure is quickly adopting APIs to fuel internal and commercial app development.
API management company Apigee has set up shop in the UK, as it looks to help businesses with their strategies to deliver content and services through Web APIs, following success in the US.
According to the latest data and insight from Apigee, the mobile app economy is on fire across Europe. Based on new industry-wide projections, there will be one trillion devices connected to the Internet by 2013 – all using apps. And Europe will play home to billions of them.
Apigee, the provider of API management and infrastructure tools, products, and technology platforms is setting up shop in London. The company is headed to there to better serve its UK and European markets and to find a base for further global growth. Apigee was founded in 2005 and since then has been working to build scalable technologies. Today it gets around 100 billion API calls per month and CEO Chet Kapoor says that this is growing rapidly.
Apigee, a company focusing on API creation and management, has just opened its first office in the EU. The company’s London HQ will help it grow its already significant clientele in Europe.Currently, Apigee’s EU clients include such heavyweights as Financial Times Group, Shazam, Telefónica, Thomson Reuters, and Vodafone. The new office will allow Apigee to strengthen those relationships while building a more robust list of customers and a stronger presence overall in Europe.
“The goal was to change from building capabilities in vertically integrated products to building capabilities leveraging platforms that are exposed via APIs,” Summers says. “It accelerates time-to-market with finished products, and it also increases leverage and reuse of assets. Ultimately, it’s about delivering great applications and great services to our customers, in a faster, better, and more efficient way."
Apigee has a simple yet effective strategy to provide state-of-the-art technology to its employees without breaking the budget: Implement an IT project that saves money, and use the savings to pay for other technology needs.
What does an API look like?Sometimes, says Brian Pagano, it looks like this: /users. Or this: /products.Brian Pagano is a software architect at Apigee, an outfit that does nothing but help companies build and operate APIs, interfaces that let one piece of software talk to another. In describing the APIs his company deals in, he wants to lend some perspective to another question, a question that may soon be answered by the federal judge overseeing the ongoing legal battle between Google and Oracle: Can you copyright an API?