With the app economy driving jobs and creating revenue, application programming interfaces are more important than ever. Today, every business is a digital business, and APIs power digital business ecosystems. In the API economy—a key component of the app economy—companies expose their business assets or services in the form of APIs to third parties with the goal of unlocking additional business value. Triggered by the explosion of the growth of Internet-enabled devices, the evolution of social interactions and appearance of new software markets in the form of apps, the API economy brings a different philosophy to how companies do business and how they interact with customers and competitors. Forrester Research describes the API economy as: "All commerce generated by the business of providing, consuming, integrating, and adding value to data (and thus often to products and services) via APIs that create economic value." In this new API economy, those without an API strategy will be left behind. This eWEEK slide show, created with input from Brian Mulloy, vice president of Apigee Labs (an API management company), lists 10 tips for building APIs.
Nearly 40 percent of smartphone owners use their phones for business as much or more than for leisure, the report found.Mobile apps have changed and continue to change the lives of the vast majority of U.S. citizens, from the way that older Americans socialize to nearly every behavior of younger Americans, according to Apigee.
Imagine the leading companies of the future. They will have externalized many of their core functions so they can draw on the best talent, wherever it can be found. They will be highly adaptive and able to acquire new competencies as soon as they see new opportunities.
Over the years, technology has completely altered how we go about our daily lives. From how we interact with one another and consume news, to the way we communicate with businesses and buy their products. Product and service information is now readily available and consumers have more options for buying products and services whether it be online, from their mobile device or as the result of the timely delivery of a special offer. For these reasons, marketers must be increasingly savvy and use available technologies to deliver the right information to their audiences at the right time.
After Stephen Elop took over as CEO of Nokia a couple of years back one of his most dramatic interventions was the burning platform memo. The key sentence in the techty, to say the least, email that Elop sent to Nokia staff in February 2011, was this: "We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times."
What is this new thing called "chief digital officer"? How does this role differ from that of chief information officer? What should a job description look like?Sam Ramji, vice president of strategy at Apigee, has been watching the emergence of this new C-title, and made some observations as to where these individuals should be focusing their efforts. He describes his epiphany coming from listening to digital leaders at the recent Chief Digital Officer Global Forum. (See -- they even have their own forum now...)
Earlier this month Deloitte published the 2013 Technology Fast 500™, their annual ranking of the fastest growing life sciences, media, software, technology, telecommunications and clean technology companies in North America. The winners are selected based on the percentage fiscal year revenue growth from 2008 to 2012, and for the eighteenth consecutive year, software is leading all industries.
Whether you think it's part of a transitional period or here for the long-term, the Chief Digital Officer role is gaining ground as more conventional companies look to invest in an enterprise-wide digital transformation.
Despite all the innovation and bright minds clustered in Shoreditch, the question still asked of the UK's premier startup scene is when it will produce the next Google or Facebook.
The Americans have always done things bigger and better than us Limeys, and Silicon Valley is no exception. One of its latest successes is Apigee, a firm specialising in creating mobile apps and APIs to improve companies' digital operations.