API management startup Apigee has just announced it’s acquired some interesting mobile payment processing and other technologies from the Wholesale Applications Community (WAC).This deal includes a specific API for carrier billing for in-app purchases, and it plays nicely with carriers all around the globe.WAC’s technology offering is its mobile payment API, which lets users pay for digital and/or virtual goods using carrier billing.
The Wholesale Applications Community (WAC) is breaking up after Apigee announced today that it has acquired the initiative's technology assets to deliver a unified network API service for operators, as well as a cross-device mobile app development platform.The GSMA, which has taken the lead on WAC until now, said it will integrate WAC’s major programs with its own operations and provide Apigee’s services to its nearly 800 mobile operator members.
After two-plus years of trying to make a better platform for selling mobile apps, the Wholesale Applications Community (WAC) is handing over its assets to Palo Alto, Calif.-based Apigee. The goal of the WAC, started by AT&T, Verizon, Vodafone and others, was to build yet another app store. Turns out that its most interesting assets were around payments, including the ability for consumers to easily pay for goods using their phone bill.
Apigee, the API management company that was most recently spotted powering that new “print to Walgreens” feature in half a dozen or so mobile applications, is now acquiring the technology assets of WAC, aka the Wholesale Applications Community. WAC, an alliance of global telecom companies, like AT&T, Verizon, Sprint, Deutsche Telecom, China Mobile, Orange, and others (and pegged by TechCrunch writer Jason Kincaid back in 2010 as “a disaster in the making“) was intent on building a platform that would allow mobile developers to build an application once, then run it on any carrier, OS or device.
Fresh from revealing plans to open an office in London to grow its European business, API management firm Apigee has inked a deal with Telefonica Digital that will see it become the partner for the operator’s API management platform.
You may have noticed a few of your favorite mobile photo sharing apps were updated last night or this morning with a new option: “print photos to Walgreens.” It’s not a coincidence, but is rather the result of the launch of Walgreens’ new developer portal which is now allowing third-party mobile developers the ability to integrate Walgreens’ in-store services within their applications.
The proliferation of mobile tools and bring your own device policies is underscoring the importance of application programming interfaces (APIs) to businesses, developers, and solution providers. APIs deliver an array of benefits from simplified access to application functionality for developers and easier analytics to data portability and agile development. The IT infrastructure is quickly adopting APIs to fuel internal and commercial app development.
API management company Apigee has set up shop in the UK, as it looks to help businesses with their strategies to deliver content and services through Web APIs, following success in the US.
According to the latest data and insight from Apigee, the mobile app economy is on fire across Europe. Based on new industry-wide projections, there will be one trillion devices connected to the Internet by 2013 – all using apps. And Europe will play home to billions of them.