Apigee, a company focusing on API creation and management, has just opened its first office in the EU. The company’s London HQ will help it grow its already significant clientele in Europe.Currently, Apigee’s EU clients include such heavyweights as Financial Times Group, Shazam, Telefónica, Thomson Reuters, and Vodafone. The new office will allow Apigee to strengthen those relationships while building a more robust list of customers and a stronger presence overall in Europe.
API management company Apigee has set up shop in the UK, as it looks to help businesses with their strategies to deliver content and services through Web APIs, following success in the US.
“The goal was to change from building capabilities in vertically integrated products to building capabilities leveraging platforms that are exposed via APIs,” Summers says. “It accelerates time-to-market with finished products, and it also increases leverage and reuse of assets. Ultimately, it’s about delivering great applications and great services to our customers, in a faster, better, and more efficient way."
Apigee has a simple yet effective strategy to provide state-of-the-art technology to its employees without breaking the budget: Implement an IT project that saves money, and use the savings to pay for other technology needs.
What does an API look like?Sometimes, says Brian Pagano, it looks like this: /users. Or this: /products.Brian Pagano is a software architect at Apigee, an outfit that does nothing but help companies build and operate APIs, interfaces that let one piece of software talk to another. In describing the APIs his company deals in, he wants to lend some perspective to another question, a question that may soon be answered by the federal judge overseeing the ongoing legal battle between Google and Oracle: Can you copyright an API?
APIs, or application programmable interfaces, are an important tool for mobile developers because they can help them create more useful applications, enhance their products and shorten the development cycle.
As our use of computers becomes ubiquitous — pervading our lives from our phones to our TVs to our cars — software is becoming the primary means for interaction. And apps are undergoing a “Cambrian explosion” of availability and diversification. The new “place” of business is on the buyer’s device, and goods and services must be available where and when their buyers want them.
It's the must-have of 2012: a RESTful API to allow developers to interact with your enterprise software without any messy overhead or complicated instructions. But while Web APIs are designed to be simple for programmers, designing and hosting your own APIs is no small challenge. A new O'Reilly book, “APIs: a Strategy Guide,” tackles this challenge.
Gilt Groupe Inc. is letting outside software developers connect with the data behind the retailer’s flash sales in hopes of creating new shopping applications that will attract customers. At the same time, it’s also launching an affiliate marketing program, providing bloggers and other fashion-related sites with the ability to earn commissions for shoppers they forward to Gilt’s e-commerce site.