According to recent Apigee Institute survey, 9.8 million people would be unable to maintain a relationship with a significant other and 8.4 million wouldn’t be able to feel happy
without smartphone apps
Dec. 19, 2013 – Apigee, a technology company that helps businesses become leaders in today’s mobile world, today released the findings of its “2013 Digital Impact Survey.” The survey of 1,000 smartphone-owners in the U.S. explored how apps are changing day-to-day behaviors and how consumers expect technological changes on the horizon to affect them. The survey findings indicate that mobile apps have changed and continue to change our everyday lives – from the way that older Americans socialize to nearly every behavior of younger Americans.
Key Findings: How Apps Are Affecting Our Everyday Lives
· Waking up – More than half of 18 to 24-year-olds (54 percent) report they would not be able to wake up on time without apps on their smartphones or tablets. This compares to only 13 percent of those over 50 reporting they would be unable to wake up on time without their mobile devices. These findings indicate that over 36 million Americans feel they would be unable to wake up on time without mobile apps.
· Well-being – Six percent of respondents – equivalent to 8.4 million Americans – said they would be unable to feel happy without their mobile apps.
· Maintaining relationships – Seven percent of respondents – equivalent to 9.8 million Americans – said they would be unable to maintain a relationship with their significant other without their smartphone apps.
· Shopping – 38 percent of smartphone owners use shopping apps at least once a week. 53 percent of smartphone users use apps to buy products online while in another store. 66 percent of smartphone owners say they're more likely to shop at a store that offers an app with a searchable product catalog, featured sales, and a store locator. These findings suggest the importance of retailers providing feature-rich mobile apps to consumers.
· Connecting with friends – Apps have changed the way that 88 percent of smartphone owners connect with friends; with a surprising 80 percent of 50-64-year-olds reporting that owning a smartphone or tablet has completely (40 percent) or somewhat (40 percent) changed the way they connect with friends. This compares with only 53 percent of 18-24-year-olds saying that owning these have completely or somewhat changed the way they connect with friends —demonstrating that mobile devices have made the most dramatic impact on the way older Americans socialize.
· Banking – Banking apps have greatly changed the way consumers manage their money. Of the survey respondents, only 33 percent of those under 40 have been to a bank branch in the last month compared with 66 percent of those over 40. Seven out of ten respondents expect their bank to offer key services via mobile apps today.
· Working life – Mobile is changing the way we do our jobs, with 44 percent of respondents asserting that changes in smartphones, tablets and apps have already changed how they do their job, and 51 percent expecting further changes in the next two years. Nearly 40 percent of smartphone owners use their phones for business as much or more than for leisure.
· Taking photos: While 75 percent of smartphone owners also own digital cameras, 52 percent of those in the 18 to 24-year-old age range do not.
· Citizenship – Apps have the potential to change how involved Americans are with the government and their communities. While today only 20 percent reported they would be very likely to report a pothole or a similar need for city services, 51 percent of smartphone owners say they'd be very likely if available via an app. Making elections available via app would also increase the amount of citizens “very likely” to vote by eight percentage points.
· Religion – Apps are expected in almost every aspect of life, including religion, with 11 percent of those surveyed reporting that they currently expect churches to have services or key functions available via app.
“It is no surprise that mobile is changing everyday behaviors from work to play, but this research really shows how much we rely on our smartphones to connect with friends, manage our money, and even wake up on time. It clearly demonstrates that smartphones have become an integral part of consumers’ day-to-day lives,” said Bryan Kirschner, director of the Apigee Institute. “As more shifts in everyday behavior occur, it will be key for every organization, from government to brick-and-mortar stores to banks to understand how they can best connect with their key audiences in the app economy.”
The 2013 Digital Impact Survey was conducted by the Apigee Institute from Nov. 26-30, 2013. The survey invited 1,000 smartphone owners in the U.S. to assess how mobile devices and apps are affecting their everyday behaviors, tasks and attitudes. Within the report, respondents’ regional, age, income, education, and gender distribution reflects the US smartphone market (140.48 million smartphone owners) as of the October 2013 Pew Internet & American Life Project omnibus survey.
An infographic of the key findings from the 2013 Digital Impact Survey is available on the Apigee blog.
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