Apigee: App Economy Gaining Momentum in Europe

LONDON and PALO ALTO (Marketwire) – June 26, 2012 -- Apigee, the API company, today announced that the app economy is quickly gaining momentum in Europe, and it is opening a new corporate office in London, England to support this rapidly expanding market. The new office, which will serve as the Apigee EU headquarters, has been established to address the strong demand among European businesses to extend their market reach and create an ecosystem of "app innovation" with APIs.


Today, businesses in a wide range of industries in every country in Western Europe rely on Apigee to deliver, manage and measure their API programs. Current Apigee customers in Europe include Financial Times Group, NDS, Pearson, Regus, Samtrafiken, Shazam, Shell, Skrill (Moneybookers), Telefónica, Telenor, Thomson Reuters, Vodafone, Yota and many others.

Skrill, one of Europe’s largest online payment providers, uses the Apigee platform to boost internal IT efficiencies and for its public-facing website. "We've architected all our systems around Apigee and APIs, giving us agility and critical IT visibility that has helped move fast in an extremely competitive market," said Damon Petta, CTO at Skrill. "In the future, we plan to build open APIs on Apigee to spark new innovations with third-party software developers."

APIs allow computer programs to communicate and share data and are a critical component to the Internet-based economy. Businesses that provide APIs can enable applications running on mobile devices and other platforms to connect to and share its data, Web services and brand. In this way, APIs serve as the conduit by which businesses can cost-effectively promote an ecosystem of apps that reach customers and partners on trillions of mobile devices.

Apigee helps businesses develop, deliver and manage APIs. Apigee's flagship offering is Apigee Enterprise, an API platform that reduces the complexity of delivering APIs, drives developer adoption, provides comprehensive analysis and control of API usage, and helps businesses scale as API channels grow. Apigee is experiencing unprecedented growth as businesses increasingly align their IT strategies and investments with the explosion in information consumption. Today, close to 20 percent of the top 100 companies in the Fortune 500 ranking of America's largest corporations are Apigee customers.

"APIs are the foundation of the app economy and can provide a powerful way for a business to quickly expand and reach new customers who use mobile devices," said Chet Kapoor, Apigee CEO. "Europe is our fastest-growing market and we're seeing strong interest across all industries – from leading-edge technology companies to traditional brick-and-mortar businesses. We look forward to meeting this demand in Europe through our London office."

Social media giants such as Facebook have proven the power of APIs to fuel a massive number of apps for their business. Now organizations in every industry are using APIs to reach huge new markets through apps on a virtually unlimited array of platforms -- from smart phones and PCs, to DVRs, in-car computers and many others.

Apigee Europe is located at:

One Kingdom Street
Fourth Floor
Paddington Central
London W2 6BD

To learn more about the Apigee, please email: sales@apigee.com or go to
www.apigee.com.

About Apigee

Apigee is the leading provider of API technology and services for enterprises and developers. Hundreds of companies including AT&T, Netflix, eBay, Pearson, and Gilt Groupe as well as tens of thousands of developers use Apigee to simplify the delivery, management and analysis of APIs. Apigee's global headquarters are in Palo Alto, California, and it also has an office in Bangalore, India and London, England. Learn more at www.apigee.com.

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Media Contact:

Tom Carpenter
Grayling Connecting Point
t. +01 415.442.4018
m. +01 415.902.4495
email: press@apigee.com