Press Releases

Apigee survey reveals that one in five of the most frequent U.S. and U.K. smartphone users say they can’t maintain a relationship without their apps

Feb. 19, 2015 – Apigee®, developer of the intelligent API platform, today announced new research showing that rising numbers of smartphone owners are becoming more dependent on their devices, with some saying they could not maintain a relationship with a significant other or find new friends without their smartphone.

The Apigee Institute’s 2014 Digital Impact Survey, deployed in collaboration with Stanford University's Mobile Innovation Group (MIG), illustrates that people’s addiction – or “appdiction” – to their mobile phones is on the rise. One thousand U.S. and U.K. smartphone owners were surveyed.

The findings are especially notable for the quarter of smartphone owners who use their devices the most, or the “top app users:”

·       Twenty-one percent of these top app users said they could not maintain a relationship with a significant other without the apps on their mobile device. Nineteen percent said they wouldn’t be able to find new friends. Seventeen percent said they couldn’t do their jobs.

·       A majority of the top app users admit to using their phones nearly all the time, including while at dinner with others. Fifty-five percent check at least one app hourly or more frequently.

·       Reflecting apps’ penetration into all parts of their lives, 77 percent have downloaded a banking app in the past year, 72 percent a retail app, and 60 percent a diet or fitness app.

·       Eighty-one percent agreed that overall, their mobile phone made them more productive. Eighty-eight percent rate app shopping favorably.

·       Nearly 9 in 10 reported they don’t plan to reduce the number of apps they download in the next year, with 45 percent saying they plan to increase the number. Similarly, 97 percent reported no intent to decrease the amount of money they spend via apps, with 38 percent planning to spend more.

While these top app users – defined as the top 25 percent of smartphone owners based on frequency of use across 12 categories of app – indicate a sharp tip to the mobile use spear, the indications of broad disruption are evident for all smartphone owners represented in this survey.

The 2014 Digital Impact Survey reveals that 88 percent of all smartphone owners plan to spend at least as much time in front of their mobile screens in 2015 as they did last year, and 30 percent of them expect to increase their usage. Thirty-two percent plan to increase the number of apps they download.

Eleven percent of smartphone owners reported they are unable to be happy without their electronic companions, and more than one in 10 said they are incapable of maintaining a relationship with their significant other without their phone.

Smartphones Have Changed Everything

The survey showed that getting a mobile device has significantly changed many facets of people’s lives.

·       92 percent reported that having a smartphone has altered how they connect with friends;

·       58 percent said it has changed how they manage their health;

·       49 percent said it has changed how they date;

·       84 percent of shoppers said it has changed how they shop;

·       78 percent of people who use banks said it has changed how they bank;

·       70 percent of TV viewers said it has changed how they watch TV and movies;

·       65 percent of employees said it has changed how they do their job.

High Consumer Expectations

People expect a broad range of the businesses and other organizations with which they interact to provide key products and services via apps within the next two years, according to the survey.

Ninety-four percent said they expect key products and services via apps from their bank. Ninety-two percent expect it from department stores. Ninety-one percent expect it from restaurants, and 90 percent from grocery stores.  For educational institutions, the number was 86 percent and for stockbrokers, 83 percent. Seventy-five percent expect an app from their doctors, 72 percent from local government, 72 percent from hardware stores, 62 percent from lawyers and 57 percent from mechanics. Forty-nine percent expect it from their church.

The Apigee Institute is the research and strategy arm of Apigee, developer of an intelligent API platform for digital business. The Apigee Institute is dedicated to helping Global 2000 companies extend their leadership in today's app economy. Its annual Digital Impact Survey studies how mobile apps are changing consumer behavior, trends over time and what these shifts mean for businesses.

Methodology

The survey was conducted from Sept. 30 through Oct. 7, 2014. The 1,000 respondents’ age, income, education and gender distribution was structured to reflect the U.S. & UK smartphone market according to the Pew Internet & American Life Project (US) and the UK Office of Communications (UK).

About Apigee

Apigee provides the intelligent API platform for digital business acceleration. Many of the world's largest organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of Fortune's 50 most admired companies. Apigee customers include global enterprises such as Walgreens, eBay, Burberry, Shell, Live Nation, and First Data. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee

Facebook: https://www.facebook.com/apigee

 

Apigee is a registered trademark in the U.S.  Other product or company names mentioned may be trademarks or trade names of their respective companies.

Media Contacts: press@apigee.com

 

Apigee Hosting Series of Free, One-Day Events for Digital Business and Technology Leaders

February 3, 2015 – Apigee®, developer of an intelligent API platform for digital business acceleration, today kicked off the “I Love APIs” City Tour – a series of free, one-day events held across the U.S. for digital business and technology leaders in every industry. Starting today in Chicago, The “I Love APIs” City Tour will provide strategic and technical best practices for delivering data-driven API programs that can drive mobile app strategies, enable new revenue opportunities, and foster digital innovation.

“I Love APIs” City Tour events will feature leading organizations sharing their real-world challenges, opportunities, and lessons learned on their paths to becoming digital businesses. Companies participating include Cars.com, First Data, Fox Broadcasting Company, McCormick, and Walgreens.

The “I Love APIs” City Tour will be held in the following cities:

·      Chicago: February 3, 2015

·      Atlanta: February 5, 2015

·      New York: February 12, 2015

·      Los Angeles: February 19, 2015

·      Dallas: February 24, 2015

Each “I Love APIs” City Tour event will include:

·      Morning business track: Attendees can gain an understanding for what it takes to develop a successful digital business strategy using APIs and data.

·      Afternoon technical track: Attendees can learn about modern architectures and how to implement an API-first strategy.

·      Evening networking reception: An opportunity to connect with other attendees at a reception including drinks and hors d'oeuvres.

“The ‘I Love APIs’ City Tour, brings much of the rich content, peer learning and networking benefits of our annual ‘I Love APIs’ conference out on the road,” said Denise Persson, Apigee chief marketing officer.  “Speed is critical to today’s digital businesses, and we want to give every organization the opportunity to learn how they can quickly accelerate their data-driven mobile and digital initiatives with APIs.”

Apigee is also hosting “I Love APIs” Europe 2015 – one of the world’s largest conferences dedicated to API strategies and digital business – on March 24, 2015 in London.  “I Love APIs” Europe 2015 is a one-day conference and will feature tracks for business leaders, IT leaders and app developers.

For more information and to register for an “I Love APIs” City Tour event, please go here.

For more information and to register for “I Love APIs” Europe 2015, please go here.

 

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee

Facebook: https://www.facebook.com/apigee

 

Media Contact:

press@apigee.com

 

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Apigee is a registered trademark in the U.S.  Other product or company names mentioned may be trademarks or trade names of their respective companies.

 

Apigee’s API platform helps leading supermarket launch its loyalty programme

February 3, 2015: Apigee®, developer of an intelligent API platform for digital business acceleration, has been selected by U.K. supermarket chain Morrisons to provide the API infrastructure for Morrisons’ new digital platform, including its new loyalty site and mobile app – Match & More.  

Match & More is the first programme of its kind to provide a price match guarantee against Aldi, Lidl, Tesco, Sainsbury’s and Asda. If a comparable grocery shop is cheaper at any of these supermarkets, Match & More users will automatically get the difference back in points on their card. Apigee’s integrated API platform, which enables the secure exposure and delivery of data to mobile apps, has helped Morrisons accelerate the technology integration required to rapidly bring this loyalty programme to market.

As part of the launch, Morrisons is rolling out a wide range of services requiring the exposure of customer data and services – via APIs - from a number of its partners. This includes personal data, loyalty card information, digital/ physical vouchers, promotions and personalisation of mobile offers. Apigee serves as the “digital glue” that enables Morrisons to aggregate and integrate the data and APIs from a number of disparate systems for a seamless customer experience.

The Match & More mobile app provides users with a live stream of personalised offers based on their interests, offers available in their local store, personal shopping lists and a live account balance. The Match & More card has now been rolled out across the country in all Morrisons stores.

Tom Foster, Head of Platform Strategy and Architecture at Wm Morrison Supermarkets Plc., said: “Apigee’s sophisticated API platform is helping our IT and Marketing departments work in a very collaborative manner. We are able to expose systems which allow us to create new experiences based on data that previously wasn't accessible.”

“Apigee has helped us to streamline digital and technology processes within Morrisons to allow the creative teams to concentrate on the experience rather than create disparate front end systems for each activity. This creates exciting new opportunities as well as driving efficiencies, enabling us to swiftly enter the digital age in a well-managed way.”

Chet Kapoor, CEO of Apigee, said: “The U.K. grocery sector is a very competitive retail environment, so supermarkets must embrace digital to provide customers with better experiences. Morrisons is demonstrating how an aggressive, data-centric approach can deliver new value to customers and set them apart from the competition. By opening up its APIs and driving innovation through its partners, Morrisons has developed an exciting digital proposition and is well placed to drive growth in its business.”

ENDS

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee
Facebook: https://www.facebook.com/apigee

 

Media Contact:

press@apigee.com

 

 

Apigee delivers the API management required to scale and connect applications to multiple clouds in the Equinix Cloud Exchange™

Jan 8, 2015 – Apigee®, developer of a leading platform for digital business acceleration, today announced that Equinix, Inc., the global interconnection and data center company, is using Apigee Edge to provide the API management for its recently launched Equinix Cloud Exchange™. The Equinix Cloud Exchange gives application developers seamless, on-demand access to multiple clouds from multiple networks in more than a dozen locations around the world. Equinix delivers the Apigee Edge API platform as part of its Exchange to provide Equinix customers with high-performance cloud provisioning through APIs.

“The near-real-time connectivity in the Equinix Cloud Exchange is grounded in APIs, so we needed robust API management that can support heavy traffic loads,” said Equinix CIO Brian Lillie. “With its proven API management and strong analytics, Apigee stood out as a clear choice. Working with Apigee has allowed us to provide developers a strong foundation to accelerate our innovation in the cloud.”

Apigee Edge is a leading API platform, used by some of the most well recognized global brands to securely expose and manage back-end data and services at scale. Apigee Edge is purpose-built for the digital economy, delivering technology to help businesses manage the digital value chain from API exposure to API consumption – and measure the success of an API program with end-to-end analytics.

Equinix leverages Apigee’s API platform to help simplify the otherwise complex process of provisioning and managing connections to multiple cloud services and networks. Available in 17 top business markets globally, the Equinix Cloud Exchange offers a large ecosystem comprised of leading cloud services, including Amazon Web Services, Microsoft Azure and Google Cloud Platform. Equinix also uses Apigee Edge to mobilize its own digital workforce, exposing its IT services through mobile apps as required.

“The Equinix Cloud Exchange turns the complex task of near-real-time provisioning across multiple clouds into a simpler business process, lowering the barrier to building sophisticated hybrid cloud solutions,” said Chet Kapoor, Apigee CEO. “We are thrilled to work with Equinix to deliver the robust API technology it requires to ensure seamless, high performance cloud connectivity across its global ecosystem.”

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee

Facebook: https://www.facebook.com/apigee

Apigee is a registered trademark in the U.S.  Other product or company names mentioned may be trademarks or trade names of their respective companies.

Media Contact:

press@apigee.com

 

 

New analytics capabilities in Apigee Edge give businesses more advanced tools to understand, manage and optimize API-powered digital programs

SAN JOSE, Calif. December 16, 2014 – Apigee®, developer of a leading platform for digital acceleration, today announced that it has added new analytics capabilities to the Apigee Edge API platform to help businesses better understand, manage and optimize the performance of their API-powered digital programs. Apigee Edge is used by companies of all sizes to securely deliver data and other digital services on mobile apps and other platforms. Recognized for its strength in analytics, Apigee Edge now includes additional tools to give organizations new levels of visibility and diagnostics for optimizing the performance of API programs.

“In today’s data-driven economy, organizations must have a deep understanding of the data that is flowing through their APIs,” said Anant Jhingran, head of products at Apigee. “We are delivering new tools that extend the strong Analytics Services in Apigee Edge to help companies increase digital agility, adaptability and speed – all keys to a successful digital business.”

Apigee was recently recognized for its comprehensive solutions and analytics by independent research firm Forrester Research in “The Forrester Wave™: API Management Solutions, Q3 2014.”

“Apigee’s standout feature is its analytics and it is well rounded across other criteria and the only vendor to have full capabilities in three of our added value feature criteria: API hosting, mobile app support and turnkey billing,” noted the Forrester report. 

The Analytics Services in Apigee Edge provide businesses with visibility across the digital value chain. It delivers a rich array of tools to understand and optimize API programs, including customized reporting that uses custom variables, dimensions and filters; business metrics that track product, service and customer usage; operational metrics that monitor the health and performance of API programs; and app performance metrics that help discover app errors and performance issues. 

The new capabilities in Apigee Edge give businesses more advanced analytics to analyze both API performance and how their APIs are being used.

New API Performance Analytics

·      New Latency Analysis Dashboard: This dashboard measures response time so customers can see precisely how much the stress is on the system, both from the API proxy and the backend. This provides visibility that enables organizations to effectively plan for peaks, which are often more meaningful than averages.

·      New drill-down diagnostics: Apigee now includes new diagnostic tools to help customers drill down to provide the next level of detail on potential issues in areas including endpoint, API proxy and cache performance and latency and error analysis.

·      New custom report dispersion charts: Customers can now benefit from more advanced custom charts that include new visualization tools for all metrics and dimensions in their API program.

New Device API Analytics

New Devices Dashboard: Apigee Edge now includes a Devices Dashboard that helps customers understand API engagement. It shows which traffic is coming from which device, as well as what kind of devices are getting the most traffic. This provides an easy way for customers to understand what kinds of devices, operating systems and platform are accessing APIs, to help with platform planning and trouble-shooting. Apigee Edge provides this level of visibility without any additional software installation required on the device.

In addition to the Apigee Edge API platform, Apigee also offers a sophisticated predictive analytics platform called Apigee Insights. With Apigee Insights, developers can build smart, API-driven “adaptive” apps that anticipate, learn, and adapt to deliver contextual, individualized interactions, which may increase marketing effectiveness and customer satisfaction.

Related links:

Apigee Edge Overview

Apigee Edge Demo

Apigee Edge Data Sheet

Apigee Edge Analytics Services Brief

About Apigee

Apigee provides a leading technology platform for digital business. Through APIs and big data, Apigee delivers the speed, scale and agility any business needs to compete in today’s connected mobile world. Many of the world’s largest organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee
Facebook: https://www.facebook.com/apigee

Apigee is a registered trademark in the U.S.  Other product or company names mentioned may be trademarks or trade names of their respective companies.

Media Contact: 

press@apigee.com

Apigee survey results reveal over 90 percent of smartphone owners expect mobile apps from department stores, but retailers lag in delivering behind banks

November 20, 2014 – Apigee® today announced that nearly two out of three U.S. adult smartphone owners – or 83 million people – report that mobile phones or tablets have changed how they shop, according the Apigee Institute’s 2014 Digital Impact Survey. This survey, created in collaboration with Stanford University’s Mobile Innovation Group (MIG), shows that mobile devices are heavily impacting the holiday shopping habits of nearly 21 million more Americans as compared to last year’s survey, an indication of the growing significance of smartphones and mobile apps in retail. According to the survey, Americans expect to spend $14.5 billion via mobile devices during the 2014 winter holidays.

The Apigee Institute is the research and strategy arm of Apigee, developer of a leading software platform for digital business. The Institute is dedicated to helping Global 2000 companies extend their leadership in today's app economy. Its annual Digital Impact Survey is designed to study how mobile apps are changing consumer behavior, how this is changing over time, and what these changes mean for enterprises, especially in the retail sector.

This year’s survey shows that smartphones and mobile apps continue to impact consumer shopping behavior in the U.S., and that their impact has increased significantly in the last year. Other key findings of the survey include:

·      Smartphone owners expect to spend 40 percent ($5.8 billion) of their mobile spending during the 2014 holiday season through mobile apps. 

·      More than 90 percent of smartphone owners expect department stores to provide key services via apps within the next two years. In last year’s survey, only 67 percent shared this expectation.

·      Almost three-quarters (74 percent) of smartphone owners say they would be more likely to shop at a store offering key functions and services via an app; this represents an increase of eight percentage points or 11.2 million smartphone owners since last year’s survey.

·      Approximately 18 percent of smartphone owners say they’ve started shopping at a new store simply because of its mobile app.

·      More than three in five U.S. smartphone owners (63 percent) report using apps to shop at least once a month (up from 56 percent in last year’s survey).

Consumers Prefer Adaptive Apps

This year’s survey also sheds light on the types of apps consumers want. Two out of three respondents agreed that they are more excited by apps that learn from their behavior over standard apps. These “adaptive apps” leverage sophisticated analytics to understand individual behavior and preferences over time to deliver information and services that are customized and relevant to each person.

Many Retailers Not Meeting the “App Challenge”

While the increasing usage of smartphones and mobile apps for shopping presents a major opportunity for stores, retailers overall are lagging behind at delivering the apps that consumers want. While digital natives like Google and Amazon still set the standard, the banking sector also trounces retailers in this respect. The survey shows that 45 percent of respondents have downloaded and are satisfied by apps from banks compared to only 27 percent from retailers. Not surprisingly, among the channels surveyed (apps, phone, online, branch visits, and branded ATMs), apps have become the most common daily interaction channel for consumers with the banking industry.

Available today, the Apigee Institute’s report: “Run, Don’t Walk: Chasing Customer Expectations in Retail” provides more detail and analysis of its 2014 Digital Impact Survey findings. The report discusses how delivering smart, useful mobile apps is of critical importance to retailers today as they compete to win attention of smartphone owners everyday. The report can be accessed here on the Apigee website.

Methodology

The 2014 Digital Impact Survey was conducted by the Apigee Institute from Sept. 30 through Oct. 7, 2014. The survey assessed the behavior and attitudes of 1,000 smartphone owners, of which 600 were from the U.S. and 400 were from the U.K., toward mobile devices and apps. Within this report, respondents’ regional, age, income, education, and gender distribution was structured to reflect the U.S. smartphone market (which consists of 140.48 million smartphone owners) as of the January 2014 Pew Internet & American Life Project omnibus survey. 

About Apigee

Apigee provides a leading technology platform for digital business. Through APIs and big data, Apigee delivers the speed, scale and agility any business needs to compete in today’s connected mobile world.  Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee
Facebook: https://www.facebook.com/apigee

Apigee is a registered trademark in the U.S.  Other product or company names mentioned may be trademarks or trade names of their respective companies.

Media Contacts:

press@apigee.com

 

 

 

Attributes 17,384 Percent Revenue Growth to Increasing Need for Businesses To Get Digital-Ready

Nov. 13, 2014 – Apigee®, developer of a leading platform for digital business acceleration, today announced it ranked fifth on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Apigee grew 17,384 percent during the 2009-2013 fiscal years.

Apigee CEO Chet Kapoor attributes the company’s 17,384 percent revenue growth to increased demand for technologies that enable digital business. “At Apigee, our highest priority is ensuring that our customers have the tools they need to adapt and succeed in today’s hyper-connected, data-driven world,” he said. “We look forward to continuing to work with some of the world’s leading businesses, helping them unlock the power of data with APIs and analytics to deliver the speed, scale and agility required of digital business.”

“The companies ranked on the 2014 Deloitte Technology Fast 500 continue to set the bar for their industry higher each year,” said Eric Openshaw, vice chairman, Deloitte LLP and U.S. technology, media and telecommunications leader. “There are so many exciting products and smart thought leaders driving this list. We congratulate the Fast 500 companies and look forward to seeing them continue their momentum into 2015.”

“For 20 years, the Deloitte Fast 500 rankings have honored the innovation that is part of these companies’ DNA,” added Jim Atwell, national managing partner of the emerging growth company practice, Deloitte & Touche LLP. “We’re glad to be serving these high-growth companies, and helping the technology sector recognize the great strides and transformation these companies are making in their respective areas.”

Apigee previously ranked 34th as a Technology Fast 500™ award winner for 2013.

Overall, 2014 Technology Fast 500™ companies achieved revenue growth ranging from 135 percent to 123,678 percent from 2009 to 2013, with an average growth of 1,640 percent.

About Deloitte’s 2014 Technology Fast 500™

Technology Fast 500, conducted by Deloitte LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2009 to 2013.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years and be headquartered within North America.

About Apigee

Apigee provides a leading technology platform for digital business acceleration. Through APIs and data analytics, Apigee delivers the speed, scale, and agility businesses need to compete in today’s connected mobile world. Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of Fortune’s World’s Most Admired Companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

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Media Contactpress@apigee.com

 

Apigee’s platform enables global payments leader to drive apps that support Apple Pay

Nov. 13, 2014 – Apigee®, developer of a leading platform for digital business acceleration, and First Data, the global leader in payment technology and services solutions, today announced that First Data’s Payeezy.com online eCommerce payments platform – which gives merchants access to Apple Pay – is powered by Apigee. First Data is leveraging Apigee to bring app developers onboard and enable them to rapidly build and scale solutions supporting online and mobile payments.

“There is high consumer demand for apps that can immediately support new mobile technology,” said Chet Kapoor, CEO of Apigee. “Through an API-centric approach, First Data’s Payeezy.com makes it easy and fast for software developers to build apps that support the new single-touch mobile payment capabilities for Apple Pay. We believe First Data has enormous potential as a digital leader, and we are thrilled to work with them to help connect merchants and developers with Apple Pay.”

First Data is a global payment processing company serving six million merchant locations, thousands of card issuers and millions of consumers worldwide. Payeezy.com is an eCommerce platform that provides a simple, powerful online tool for developers to deliver easy, scalable and secure online and mobile payments.

Payeezy.com utilizes the Apigee API platform, and First Data was able to significantly accelerate project development and time to market for Payeezy with Apigee. Through APIs, First Data is empowering developers to rapidly design apps for Apple Pay and new mobile payments.

“Apple Pay is changing the game for mobile payments through single-touch technology,” said Bruce Dragt, First Data’s senior vice president, global eCommerce. “We view enabling mobile apps as the future of eCommerce and wanted to build out a platform for financial institutions and merchant developers to quickly bring new apps to market.

“Apigee’s platform was purpose-built for the way people are building apps today, and we selected Apigee, who had the expertise to accomplish what we needed in terms of scale, security and time to market. Together we are delivering the tools to help developers quickly and easily code for online and mobile payments,” Dragt added.

Apigee Edge is a leading API platform, used by many of the biggest global brands to securely expose and manage data at large scale. Apigee Edge is purpose-built for the digital economy, delivering technology businesses need to manage the digital value chain from API exposure to API consumption – and to measure the success of an API program with end-to-end analytics. Edge includes three components: API Services, Developer Services and Analytics Services.

About First Data

First Data is a global technology leader in the financial services industry. With 24,000 employee-owners and operations in 35 countries, the company provides secure and innovative payment technology and services to more than six million merchants and financial institutions around the world, from Main Street shops to the world’s largest corporations. Today, businesses in nearly 70 countries trust First Data to secure and process more than 2,000 financial transactions per second, totaling $1.8 trillion a year. First Data’s unparalleled infrastructure, scale and partnerships go “beyond the transaction” with next-generation point-of-sale technology fueled by powerful analytics to detect fraud, gain insights into consumer spending, and strengthen customer loyalty. All day, every day, First Data helps its clients thrive in the evolving world of commerce.

About Apigee

Apigee provides a leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale, and agility businesses need to compete in today’s connected mobile world. Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of Fortune’s World’s Most Admired Companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee
Facebook: https://www.facebook.com/apigee

Media Contact: press@apigee.com

 

 

The Apigee Edge API platform powering digital businesses across Europe

October 15, 2014 Apigee, developer of a leading platform for digital business acceleration, today announced that BBC Worldwide, the commercial arm of the BBC, has chosen the Apigee Edge application programming interface (API) platform as a traffic manager on BBC Store. BBC Store is a new direct-to-consumer retail platform, which will allow consumers to buy and keep the BBC programmes they love. BBC Worldwide will launch BBC Store in 2015.

BBC Worldwide has a very complex multi-tier IT architecture, using a variety of suppliers to provide a variety of platforms developed for video on demand delivery. Apigee Edge will act as the internal API management platform, mediating and brokering traffic from application to application and improving interoperability between front-end and back-end systems. The deal was signed in July 2014 and Apigee has completed the project blueprint, outlining current best practices on how to develop, expose and consume APIs across the business.

Michael Fleshman, SVP Consumer Digital Technology at BBC Worldwide, said: “BBC Store will allow fans of programmes such as Doctor Who, Sherlock and Top Gear to buy and keep digital copies of their favourite shows. Consumers will also be able to explore and buy from the BBC's extensive archive.”

Chet Kapoor, Apigee CEO, noted: “The media and broadcast industries are currently going through a period of transformation driven by the dramatic increase in mobile devices and viewer demand for more choices for what, how and when they consume media. Traditional broadcasters are evolving quickly to meet this demand and thrive in this fast moving digital world. Data delivered by APIs powers digital business, and it’s proving to be a vital way for broadcasters to stay one step ahead of consumer expectations.”  

Today, Apigee is helping organisations in a wide range of industries become digital businesses, leveraging their digital assets to fundamentally change the way they bring value to customers, partners and employees. Through APIs and big data predictive analytics, Apigee helps businesses move at the new speed of the digital economy, while predicting and continuously adapting to change.

In the last fiscal year, Apigee’s customer base in Europe doubled, signaling increasing demand for technologies that help businesses transform for today’s mobile, data-driven environment. In addition to BBC Worldwide, Apigee customers in Europe include Marks & Spencer, Inmarsat, ITV, Orange, Philips Lighting, and Swisscom, among many other leading companies.

ENDS

About BBC Worldwide

BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC's brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.

About Apigee

Apigee provides a leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale, and agility businesses needs to compete in today’s connected mobile world.  Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of the world’s most admired companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has about 500 employees worldwide.

Note to editors: Please see related press release issued today titled: “Apigee Footprint Expands in Europe to Meet Escalating Demand for Digital Business Transformation.”

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee
Facebook: https://www.facebook.com/apigee

Media Contacts:

press@apigee.com

 

API and big data powerhouse doubles Europe customer base in FY 2014 with companies including BBC Worldwide, Philips, Marks & Spencer, Orange 

October 15, 2014 – Apigee, developer of a leading platform for digital business acceleration, today announced that its customer base in Europe doubled in the company’s last fiscal year, signaling increasing demand for technologies that enable businesses to transform for today’s mobile, data-driven environment. Current Apigee customers in Europe today include BBC Worldwide, Bugaboo, Financial Times, Inmarsat, ITV, Marks & Spencer, Orange, Pearson, Philips Lighting, Shell, Swisscom, and Telefonica, among many other leading companies.

"Never has there been a greater urgency for businesses across all industries to embrace digital to remain relevant in today’s mobile-first world,” said Chet Kapoor, Apigee CEO. “Data delivered by APIs powers digital business, and it’s proving to be a vital way to create a sustainable competitive advantage.  

"We’re seeing considerable demand and growth across Europe – from leading-edge technology companies to traditional brick-and-mortar businesses looking to reinvent themselves for today’s marketplace.”

Apigee also announced the appointment of Denis Dorval as vice president, EMEA to address the demand for European businesses to become digital and create an ecosystem of application innovation with APIs and data analytics. Denis joins with a wealth of experience in high-growth businesses, having held senior roles at Alfresco, FileNet and Webedisoft.

Apigee’s European headquarters are in London, and it has teams in France, the Netherlands and Germany.

Apigee: Digital Business Acceleration

Apigee helps organisations in a wide range of industries become digital businesses, leveraging their digital assets to fundamentally change the way they bring value to customers, partners and employees. Through APIs and big data predictive analytics, Apigee helps businesses move at the new speed of the digital economy, while predicting and continuously adapting to change.

Apigee’s API platform, Apigee Edge, is purpose-built for the digital economy, delivering what businesses need to manage the digital value chain from API exposure to API consumption – and to measure the success of an API program with end-to-end analytics. Edge includes three components: API Services, Developer Services and Analytics Services.

As part of the company’s product portfolio for digital businesses, Apigee also offers Apigee Insights – a powerful big data predictive analytics platform that helps businesses engage with customers by anticipating their needs and addressing them with adaptive apps.

In a recent report by market research firm Forrester Research, Inc. “The Forrester Wave™: API Management Solutions, Q3 2014”, Apigee was recognised as a Leader in API management, citing it to be particularly strong in analytics and its comprehensive solution that includes value-added functions. In a separate Forrester report, “Applying The Forrester Wave™: API Management Solutions, Q3 2014,” Apigee received the top score for current offering in the “API Service Providers” scenario – the use case for organisations whose API strategy is to create a new source of revenue by charging for use of its APIs.

Gartner predicts[1] that by 2020, “more than 7 billion people and businesses, and at least 35 billion devices, will be connected to the Internet.” To compete in this always-on connected world, businesses must digitise their models to move at “Internet speed” and deliver true customer value. Recent Forrester Research[2] also emphasises the digital business imperative, with 93 per cent of executives surveyed in its 2014 Digital Business Online Survey believing that digital will disrupt their business in the next 12 months.

Philips Lighting leverages the Apigee API platform to power digital innovation in lighting. “Through our open APIs and Apigee, developers are creating new ways to harness the Philips Hue programmable LED lighting system so that people can, for example, personalize the color of a light globe to remind them to feed their dog or to indicate current weather, all using apps from a smartphone,” said Kevin Toms, developer program architect for Philips Hue.

Philips was named one of the most innovative companies in 2014 by Fast Company magazine, and it recently won an Apigee 2014 Digital Accelerator Award for the “Top API for the Internet of Things.”

In April 2014, Apigee secured $60 million in funding to meet accelerating demand for digital business technologies. Apigee is investing to accelerate across all areas of its business to keep up with demand for APIs and big data analytics, as enterprises increasingly embrace these technologies for digital business.

ENDS

Note to editors: Please see related press release issued today titled: “Apigee to work with BBC Worldwide on BBC Store.”

About Apigee

Apigee provides a leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale, and agility businesses need to compete in today’s connected mobile world.  Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of Fortune’s World’s Most Admired Companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has about 500 employees worldwide.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee

Facebook: https://www.facebook.com/apigee

Media Contacts:

press@apigee.com



[1] Gartner report: "Digital Businesses Will Compete and Seek Opportunity in the Span of a Moment," March 2014: https://www.gartner.com/doc/2689619?ref=clientFriendlyURL

[2] Forrester Research, Inc. report: “Unleash Your Digital Business, The Future Of Business Is Digital,” March 2014: http://www.forrester.com/Unleash+Your+Digital+Business/fulltext/-/E-RES115951

 

 

 

 

Apigee Recognized for its Comprehensive Solution and Standout Analytics

Sept. 30, 2014 – Apigee®, developer of the leading platform for digital business, today announced that it has been named a Leader in “The Forrester Wave™: API Management Solutions, Q3 2014” report by Forrester Research, Inc. Apigee was among the select companies Forrester invited to participate in this independent report, which evaluated the 11 most significant API management solutions across 40 criteria. Forrester included Apigee as a Leader in API management, citing it to be particularly strong in analytics and its comprehensive solution that includes value-added functions.

“Apigee’s standout feature is its analytics and it is well-rounded across other criteria and the only vendor to have full capabilities in three of our added value feature criteria: API hosting, mobile app support and turnkey billing,” noted the Forrester report.

The report also stated, “Thus, considering the added-value features along with the primary criteria, Apigee’s solution has the most consistent across-the-board functionality.”

Forrester employs a rigorous process to create a Forrester Wave. Highlights include generating a detailed taxonomy of product attributes, gathering and validating data, and creating the Forrester Wave graphic where the vendors evaluated are placed in one of four categories: “Leaders,” “Strong Contenders,” “Contenders,” and “Risky Bets.”

In a separate report, “Applying The Forrester Wave™: API Management Solutions, Q3 2014,” Forrester published API management vendor evaluations customized for a few common buying scenarios.

Apigee was also acknowledged as a Leader in this report, receiving the top score for current offering in the “API Service Providers” scenario -- the use case for organizations whose API strategy is to create a new source of revenue by charging for use of its APIs. In addition, Apigee was named a Leader in the “Mobile App Support Scenario,” the use case where API management is deployed solely to support an enterprise mobile app initiative. 

“We are proud to be recognized by Forrester as a leader in API management solutions from among a select group of vendors,” said Apigee CEO Chet Kapoor. “Apigee Edge has been built from the ground up for the needs of modern, data-driven digital businesses, which includes end-to-end analytics and enterprise-grade capabilities for the entire API lifecycle.  Demand for digital business technologies is exploding, and we are ready and excited to work with enterprises across industries to help them compete in today’s accelerated digital world.”

Apigee Edge is a purpose-built API platform that provides everything businesses need to manage the digital value chain from API exposure to API consumption -- and to measure the success of an API program with end-to-end analytics. Edge includes three components: API Services, Developer Services and Analytics Services.

Apigee Edge is part of Apigee’s product portfolio for digital businesses. Apigee also offers Apigee Insights, a powerful big data predictive analytics platform that helps businesses anticipate and meet the needs of individual customers with adaptive apps.

Complimentary copies of the “The Forrester Wave™: API Management Solutions, Q3 2014” and “Applying The Forrester Wave™: API Management Solutions, Q3 2014,” research reports are available here

About Apigee

Apigee provides the leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale and agility any business needs to compete in today’s connected mobile world.  Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of the world’s most admired companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has about 500 employees worldwide.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee

Facebook: https://www.facebook.com/apigee

# # #

 

Apigee is a registered trademark in the U.S.  Other product or company names mentioned may be trademarks or trade names of their respective companies.

 

Media Contacts:

press@apigee.com

 

New Version of Apigee Insights ‘wraps’ predictive analytics in APIs – empowers mainstream developers to build adaptive apps

Sept. 10, 2014 – Apigee®, developer of the leading platform for digital acceleration, today announced a new version of the Apigee Insights big data platform that enables any developer to build smart, API-driven “adaptive” apps using predictive analytics. With Apigee Insights, Apigee is making advanced data science accessible to mainstream developers.

“Big data intelligence is of little value until it is embedded in the apps we love and use – and it is up to the developer to make that happen,” said Anant Jhingran, head of products at Apigee. “Apigee Insights ‘wraps’ contextual insights in APIs so developers can integrate highly sophisticated, time-based predictions into apps. Going beyond business intelligence dashboards to use predictive analytics offers a competitive advantage in the data-driven digital world, and Apigee Insights now makes it much easier for any enterprise to do this.”

Despite recent advances in big data technologies, few customer-facing apps effectively use predictive analytics to improve digital experiences. With Apigee Insights, developers – including developers without specialized expertise – can now embed predictive analytics into their apps via APIs. Combined with backend-as-a-service (BaaS), and Node.js, any developer can use APIs to build adaptive apps powered by predictive analytics to deliver digital experiences tailored to individual customer needs.

Advanced graph analytics for any enterprise

Built on GRASP (Graph and Sequence processing) technology, Apigee Insights’ unique capabilities stem from its ability to apply machine learning and graph and sequence processing on all customer interaction data, including structured, unstructured and API data.

Apigee Insights now features new graph visualization tools that allow data analysts to explore the common events and time-based behavior of their customers. Armed with this intelligence about each customer’s “digital journey,” enterprises can build API-driven adaptive apps that deliver hyper-personalized, contextual, and consistent experiences that delight customers and accelerate business growth.

For example, a company can use Apigee Insights to analyze all prior interactions across Web, mobile, call center, in-store, and other channels to generate propensity scores for various digital marketing offers based on different weather conditions. Then, developers can use these predictions via APIs to build adaptive apps for any channel.  Using the adaptive app, the company can, on a sunny day, encourage a customer to walk into the store by delivering a push notification for an in-store coupon that is valid for a specified duration. On the other hand, on a rainy day, the company can recommend free shipping with mobile purchase to accelerate conversion.

 “‘Prediction is power.’ It's the power all firms need to strengthen their BT [Business Technology] agenda, helping them transform their technology, systems, and processes to win, serve, and retain customers. Predictive analytics is a key capability to make better decisions, avoid risks, and create differentiated, more individualized customer experiences,” wrote Mike Gualtieri, Forrester.[1]

In addition to Apigee Insights, Apigee also offers Apigee Edge, an industry-leading API platform. With Apigee Edge and Apigee Insights, Apigee empowers organizations to accelerate and extend their business into the new digital world using APIs and data – the core constructs of any digital strategy.

Apigee Insights is available today as a software-and-services offering, deployed in the cloud or on premises. For more information about Apigee Insights, visit the Apigee website at http://apigee.com/about/products/big-data-and-insights.

Related Links:

On the Apigee blog: “Insights Update: Make Every Interaction Count

Apigee Insights Datasheet

About Apigee

Apigee provides the leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale and agility any business needs to compete in today’s connected mobile world.  Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of the world’s most admired companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has about 500 employees worldwide.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Twitter: https://twitter.com/Apigee

Facebook: https://www.facebook.com/apigee

# # #

Apigee is a registered trademark in the U.S.  Other product or company names mentioned may be trademarks or trade names of their respective companies.

 

Media Contacts:

press@apigee.com



[1] Predictive Analytics Can Infuse Your Applications With An “Unfair Advantage”, Forrester Research, Inc., Aug. 27, 2014