New research organization equips business leaders with insight from cross-industry empirical data and academic research
Apigee, the API company, today launched the Apigee Institute, a research and strategy organization formed to help Global 2000 companies extend their leadership in today's app economy. The Apigee Institute delivers strategic insights and practical recommendations based on real-world benchmarks and original research, with a focus on guiding organizations as they build strong digital ecosystems through apps, APIs and data.
The first Apigee Institute survey of 200 IT and marketing executives in large enterprises showed that the top "digital performers" – defined as those companies currently the best at using apps, APIs and data – are more likely to report strongly outperforming their competition on revenue, time to market and customer satisfaction than weaker digital performers. For more information on the Apigee Institute's first published survey, please see the press release, or the survey report, An Emerging Digital Divide.
“Today's app economy is creating new channels, consumer expectations and competition, and businesses are looking for ways to take advantage of these opportunities,” said Chet Kapoor, Apigee CEO. “The Apigee Institute is a think tank that equips organizations with insight from academic research and empirical data to guide decisions now and with an eye toward market changes over the next five years.”
The Apigee Institute also made its first research note, Programmable World, Programmable Enterprise, publicly available. To access the note, go to http://pages.apigee.com/institute.html.
The App Economy: Changing the Basis of Competition
Smartphones and tablets have transformed the social and commercial relevance of software, and the resulting app economy has changed the basis of competition for every global enterprise. Apps, data analytics and APIs have already proven critical drivers of business success, and the basis of competition will evolve further as the app economy gives rise to a world where software touches nearly every interaction or transaction. In this “programmable world,” companies that build the strongest digital ecosystems will win dominant market positions and claim a disproportionate share of the profit in their sectors.
The Apigee Institute exists to help leaders in Global 2000 companies master the art and science of strong digital ecosystems. It connects theory to practice by bringing the best ideas from researchers and thought leaders together with the experience of corporate executives. The Apigee Institute is focused on connecting platform business models with technology platforms to ensure companies have the capacity to operate a digital layer across their value chain and the clarity needed to orchestrate incentives and points of control into a virtuous cycle driving revenue and share.
“In the last few years, the rise of the app economy has changed the basis of competition in the global marketplace,” explained Bryan Kirschner, director of the Apigee Institute. “We believe within the next five years, connected, sensing devices will proliferate even further to wrap people, organizations and things with ‘always on’ digital identities. The app economy will give rise to a programmable world where software touches nearly every interaction or transaction, opening new possibilities for business and society.”
The Apigee Institute includes executives in Global 2000 corporations, academic researchers and domain experts who collaboratively shape its research agenda and participate in building a body of empirical data as a shared resource. Membership is by invitation. For more information, go to http://pages.apigee.com/institute.html. To request membership, please email firstname.lastname@example.org.
Apigee is the leading provider of API technology and services for enterprises and developers. Hundreds of companies including AT&T, Walgreens, Bechtel, eBay, Pearson, and Gilt Groupe as well as tens of thousands of developers use Apigee to simplify the delivery, management and analysis of APIs and apps. Apigee's global headquarters are in Palo Alto, California, and it has offices in Bangalore, London, Austin and Detroit. To learn more, go to www.apigee.com.
Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.