Apigee Launches Monetization Services to Maximize Value from Digital Initiatives

New Apigee offering gives business users a fully integrated solution for managing the entire monetization process, from purchase to payment

Apigee, the API company, today launched Apigee Enterprise - Monetization Services, a major new offering that makes it easy for customers to maximize the business value and foster rapid growth of their API-based digital initiatives.  Fully integrated with the Apigee Enterprise API platform, Apigee Monetization Services delivers enterprise-grade API monetization functionality to support a wide range of business models. This new flexible capability is designed specifically for dynamic digital initiatives built on apps, data and APIs.

"The API and developer programs at the heart of mobile strategies are increasingly business critical and provide opportunities to create new revenue streams. Existing financial management solutions are simply not designed to take advantage of new transactional opportunities enabled by apps and APIs," said Chet Kapoor, Apigee CEO. "Apigee Monetization Services is not just about pricing digital assets, but also understanding what to price, monitoring plan performance, and easily adapting to meet optimal monetization terms. It's the only fully integrated, end-to-end solution for managing the entire monetization process, from purchase to payment."  

End-to-End API Monetization for Business Users

Apigee Monetization Services empowers non-technical business users to manage the complete, end-to-end process of monetizing digital assets -- including creating rate plans, managing limits and notifications, configuring reports and billing documents, and modifying the system to maximize API program value. It offers an extensive degree of flexibility to create customized plans or use the "out-of-the-box" plans that cover all revenue models, including fixed and variable fees, revenue sharing, and even "freemium" plans.   

Apigee Monetization Services is integrated with Apigee Enterprise, a complete platform for creating, managing and measuring digital initiatives built on apps, data and APIs. Through this unique integration, the entire monetization process -- including all communication between providers and developers -- is automated.  For example:

·         Rate plans and changes to plans created in Apigee Monetization Services are automatically published to the developer portal for immediate use by the developer community

·         Rate plan limits and notifications set in Apigee Monetization Services are automatically reflected in real time in the Apigee Enterprise platform

·         The API provider is automatically notified when a developer purchases or changes their plan or is reaching plan limits

·         Performance of developers, packages and plans are constantly monitored in Apigee, enabling API providers the agility to react and adjust plans in real time – testing and refining across a range of scenarios and variables

Apigee Monetization Services can also be easily integrated with any existing accounting, ERP, sales or other backend system to provide consistency and coordination with established business processes.

"It's critical that businesses have the freedom to explore all the ways to orchestrate value creation through APIs. Our monetization capabilities provide the flexibility and agility to allow API providers to quickly determine and execute on the right business strategy for their digital initiatives," added Kapoor.

Availability

Apigee Monetization Services is sold as an add-on to Apigee Enterprise, available either in the cloud or on premises. It will be widely available in August, 2013. For more information about Apigee Monetization Services, please go to http://apigee.com/about/enterprise#products-monetization or email info@apigee.com.

About Apigee

Apigee empowers enterprises and developers to succeed in a dynamic, connected mobile world. Apigee's flagship offering is Apigee Enterprise, a platform that helps customers transform and innovate with apps, data and APIs. Hundreds of companies including Walgreens, Bechtel, eBay, Pearson, and Gilt Groupe and over a hundred thousand developers use Apigee to securely deliver APIs, drive developer adoption, quickly build powerful apps, and analyze the massive amount of data generated in the digital economy. Apigee's global headquarters are in Palo Alto, California, and it has offices in Bangalore, India; London, Austin and Detroit. To learn more, go to www.apigee.com.

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