Apigee Redefines Big Data Analytics in the App Economy

Insights Empowers Organizations to Make Better Business Decisions by Analyzing Data from APIs, Apps, Social and Mobile Ecosystems – with Context

PALO ALTO, Calif. – February 12, 2012 –Apigee, the API company, today launched Insights, a big data analytics platform that lets organizations gain new business insights using "broad" data generated in the app economy. With Insights, businesses can connect and analyze potentially massive amounts of external data from APIs, apps, social, and mobile ecosystems, together with other data sources for context. Insights is the industry's first broad data platform that empowers organizations to get full visibility into customer, developer and partner behavior by integrating and analyzing all points of customer interaction -- from both inside and outside the enterprise.

"In the app economy, where business is often conducted through mobile and social channels, organizations no longer own -- much less control -- all the data they need to make accurate business decisions," said Chet Kapoor, Apigee CEO. "Every enterprise needs to rethink their data platform for this new world. Those that can capture, add context and analyze new broad data sources outside of the enterprise will succeed."

"With the introduction of Insights, along with our leading API platform, we now deliver a powerful complement of solutions to extend and optimize our customers' business success in the app economy," continued Kapoor.

New Sources of Data in the App Economy

As organizations increasingly interact with customers, developers and partners through mobile, social and other app experiences, the data it needs to understand is expanding beyond the enterprise core. For example, when a company exposes its services through an open API, important customer interactions can happen in third-party apps across millions of mobile devices. Traditional data solutions are not designed for this dynamic new world, where the data can change continuously in volume, size and shape -- creating new requirements for accurate analytics.

"The information an enterprise typically collects – point of sales, procurement, even website data – is not enough anymore," said Anant Jhingran, Apigee vice president of products. "In this new world of apps and APIs, the real value of data - the interaction with customers - has moved one or two tiers away from the enterprise. The more you know about the data in your app ecosystem, your 'broad' data, the better you’ll understand your business."

Insights is a highly distributed platform that stitches together data from a customer's API programs with data from internal systems and online data sources. It delivers in-depth analysis and performance with a multi-channel data aggregator, distributed processing engine, intelligent data storage, analytic accelerators and expert services. Insights is flexible enough to deal with the changing number, volume, size and sources of app economy data, and it enables customers to get near real-time feedback loop to test, experiment and rollout changes immediately. It allows enterprises to gain insights through the entire app value chain or to focus specifically on the context of the app user, the app developer, or on information analytics.

Insights is specifically designed for the big, continuously changing and less structured broad data in the app economy. It can serve as a powerful stand-alone analytics solution or a complement to existing legacy data warehousing or ETL systems.

mBlox, the leading global provider of B2C mobile engagement services, is using Insights to build a developer adoption model that combines multiple data sources such as its API access logs, app and API traffic, GitHub data and Google analytics for its developer Web pages.

"Insights takes API analytics to a completely new level," said Michele Turner, chief product officer at mBlox. "By combining data on our API usage with many other sources of data that enable broader usage context, we now have a much deeper understanding of what our developers need and how we can best optimize app development."

Pricing and Availability

Insights is offered today as technology and services solution for an introductory price of $5,000 per month. It is available with "Analytic Accelerators" that include pre-defined data models and sample user interfaces to help customers quickly gain insights into their developer adoption, customer behavior and data usage.

For more information about Insights, visit the Apigee website at http://apigee.com/about/product/insights.