Getty Images Leverages Apigee Enterprise to Deliver, Manage and Scale its API
PALO ALTO, Calif. (Marketwire) – May 2, 2012 -- Apigee, the API company , today announced that Getty Images, one of the world's leading creators and distributors of still imagery, video and multimedia products, employs the Apigee Enterprise API management platform to efficiently deliver, manage and scale its industry-leading API (application programming interface). Leveraging Apigee’s technology, Connect by Getty Images enables customers and partners to integrate Getty Images' core functionality and robust content directly within their publishing tools, mobile applications ("apps"), products and services through a powerful API.
Apigee CEO Chet Kapoor commented, "Getty Images is an institution in the image licensing and stock photography space, and by opening up their valuable content to third-party publishers through Connect, they are expanding their strong business-to-business presence with Getty functionality on thousands of apps. Connect is a great example of how leading companies are setting a precedent of innovation and quickly adapting to the ever-changing business and technology landscape."
Apigee Enterprise is a robust API management platform that reduces the complexity of delivering APIs, drives developer adoption, provides comprehensive analysis and control of API usage, and helps businesses scale as API channels grow. Hundreds of businesses now use Apigee Enterprise, and the market is accelerating as companies increasingly adopt an API strategy to foster an ‘app ecosystem’ across millions of mobile, tablet and set-top platforms and devices.
"Now, more than ever, new media platforms, integrated campaigns and unlimited connectivity is creating a more visual world in which companies seek new channels to deliver content,” said Steve Heck, senior vice president of technology for Getty Images. “Through Connect by Getty Images, businesses expand their offerings to enhance engagement and generate revenue through constantly refreshed content. Apigee has provided the expertise and technology to help us deliver, manage and cost-effectively scale for a wide variety of customer needs."
Currently, over 40 companies, ranging from media companies, digital media and advertising services, print-on-demand services and mobile and Web-based applications are leveraging Connect to yield value within their products and offerings.
Apigee is the leading provider of API technology and services for enterprises and developers. Hundreds of companies including AT&T, Netflix, eBay, Pearson, and Gilt Groupe as well as thousands of developers use Apigee to simplify the delivery, management and analysis of APIs. Learn more at www.apigee.com.
About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery,video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimages and Twitter at www.twitter.com/gettyimages.com.
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