Gilt Groupe’s New API Suite Built on Apigee’s Platform

PALO ALTO, CA--(Marketwire - Feb 8, 2012) - Apigee, the leading provider of API management products and services, today announced that Gilt Groupe, an innovative online shopping destination, has built its new suite of APIs (application programming interfaces) on the Apigee Enterprise API platform. Announced today, Gilt's APIs make it easy for developers to create and monetize innovative applications that integrate real-time data about Gilt's upcoming and current online sale items. Apigee Enterprise is a robust management platform that reduces the complexity of delivering APIs, drives developer adoption, provides comprehensive analysis and control of API usage, and helps businesses scale as API channels grow.

"Gilt Groupe has been a runaway success in the private sales market, and providing public APIs to the developer community will only fuel further growth and expand its online presence," said Chet Kapoor, Apigee CEO. "We look forward to continuing to work with Gilt as it grows an ecosystem of third-party apps that leverage its popular brand and data."

Gilt Groupe is an innovative online shopping destination that helped make online "flash sales" of high-end fashion popular in the United States. Gilt offers its members special access to the most inspiring merchandise, culinary offerings and experiences every day, many at reduced prices. Its daily flash sales contain a limited amount of inventory and last roughly 36 hours. Gilt members can shop and purchase from the Gilt Groupe website and on Gilt's mobile website through iPad, iPhone and Android applications.

To promote development of third-party applications that offer access to Gilt across a wide range of devices, the company is now exposing its data model via a new suite of public APIs. These APIs provide access to Gilt's active and upcoming sales, either en masse, or store by store. For example, the publicly available Atom feed http://tech.gilt.com/post/13776099274/gilt-apis shows all the active sales on gilt.com and http://tech.gilt.com/post/13776099274/gilt-apis shows what sales are coming soon. By signing up for the Gilt developer program, more detailed data models are made available.

The release of these public APIs is in conjunction with the widespread rollout of a Gilt affiliate marketing program that gives application programmers an opportunity to earn a percentage on purchases made by customers referred to Gilt's site through their application.

"Gilt's members are increasingly accessing our online sales through multiple platforms, and we are very excited to engage more closely with the software developer community," said John Quinn, vice president of Tech at Gilt Groupe. "Apigee has provided helpful guidance -- both through its API platform, developer tools and unmatched expertise -- to help us deliver and manage this important new suite of APIs."

Hundreds of businesses now use Apigee Enterprise, and the market is accelerating as companies increasingly adopt an API strategy to foster an 'app ecosystem' across millions of mobile, tablet and set-top platforms and devices. In addition to Apigee Enterprise, Apigee also offers best-of-breed APIs and free API developer tools that make it easier for developers and providers to explore and use APIs.

Note to editors: For more information about Gilt Groupe's new suite of APIs, please see related press release at http://www.gilt.com/press/releases.

About Apigee
Apigee is the leading provider of API products and technology for enterprises and developers. Hundreds of companies including AT&T, Netflix, eBay, Pearson, and Gilt Groupe as well as thousands of developers use Apigee to simplify the delivery of APIs. Learn more at www.apigee.com.

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.