Telefónica Digital Selects Apigee for its API Management Platform

PALO ALTO, Calif. and MADRID (Marketwire) – July 13, 2012 -- Apigee, the API company, and Telefónica Digital, the digital division of one of the world's leading integrated telecommunications operators, today announced that Telefónica Digital has selected Apigee as the partner for its API management platform, building on the work already done with the BlueVia console. The Apigee API platform will serve as the technology foundation for a variety of Telefónica Digital initiatives designed to expand the ecosystem of third-party applications built on its network-based services and assets.

"We are helping innovative businesses like Telefónica Digital execute on an API- based development model that has already been proven by the Internet titans," said Chet Kapoor, Apigee CEO. "Telefónica Digital is reaching out to new markets through developer ecosystems, and we look forward to working with them as their API programs continue to grow."

This news supports Apigee’s momentum in the telecommunications industry, where companies including AT&T, KT (Korea Telecom), Telenor, Vodafone and WAC (Wholesale Applications Community) have adopted Apigee’s API platform.

The Apigee Enterprise API management platform reduces the complexity of delivering APIs, drives developer adoption, provides comprehensive analysis and control of API usage, and helps businesses scale as API channels grow. APIs are specifications that allow software applications to communicate with each other and can be considered the "glue" of the Internet-based economy. By providing APIs, businesses enable internal, partner and third-party applications to easily integrate and connect to their Web services and data.

Apigee recently announced the opening of its new corporate office in London, England, which will serve as the Apigee EU headquarters. It was established to address the strong demand among European businesses to extend their market reach and create an ecosystem of "app innovation" with APIs.


About Apigee
Apigee is the leading provider of API technology and services for enterprises and developers. Hundreds of companies including AT&T, Netflix, eBay, Pearson, and Gilt Groupe as well as tens of thousands of developers use Apigee to simplify the delivery, management and analysis of APIs. Learn more at www.apigee.com.


About Telefónica Digital
Telefónica Digital is a global business division of Telefónica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications services under a new umbrella brand called Tu. Telefónica Digital will deliver these new products and services to Telefónica's 309 million customers as well as leveraging the power of the internet to enter new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Jajah, Terra, Tuenti, Media Networks Latin America, 48 and giffgaff are all managed under the Telefónica Digital umbrella.

www.telefonica.com/digital

@tefdigital

www.blog.digital.telefonica.com

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Media Contact:
Tom Carpenter
Grayling Connecting Point
t. +1 415.442.4018
m. +1 415.902.4495
email: press@apigee.com