Insights

Insights

Data as Currency and Catalyst in the App Economy

Businesses are expanding their digital ecosystems into the app economy. As businesses interact with partners, developers, and internal resources through mobile, social, app experiences and APIs, the number of sources of useful data expands. Data is the currency of the digital ecosystem and enterprises are striving to make sense of the new world of big and broad data as their structured internal systems meet the ocean of unstructured and semi-structured data.

This ebook explores a new paradigm of data analysis needed to participate and be relevant in the app economy:

  • Data - The currency and catalyst of the app economy
  • Broad data - Bridging today's big data and yesterday's internal enterprise systems data
  • API data & context - Developing a 360 degree view of your business
  • Structured, semi-structured, unstructured data - Stitching it and amplifying the signal