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Videos

Apigee IPO Roadshow
Delivering an intelligent API platform to help make every business a digital business.
Our mission at Apigee is to deliver products that help make every business a digital business. We help...
Digital Transformation: How to Create the Right Team
The API team is a critical constituent in the digital value chain. Creating the right API team, which includes the right people is critical to the success of your API program.
Digital Transformation: How to get Agile for APIs
This video covers how to manage IT change and best practices for building an agile organization for APIs.
 
Digital Transformation: How to Write a Requirements Doc for API Design
Change management in IT. How to write a requirements doc for API design.
Digital Transformation: How to Decide what Type of API Program is Right for Your Business
Internal, partner, open API programs. Internal, partner, open innovation. How do you decide what type of API program is needed for your business?
 
Digital Transformation: How to Market to Developers
Developers hate marketing! Enabling and onboarding developers is all about making APIs and data easily and securely available. This video covers how to successfully attract developes to your API...
Digital Transformation: How to Measure the Success of a Digital Program
This video covers how to measure the success of a digital program and how do you drive enterprise value with KPIs?
Digital Transformation: How to get Started
Pablo Kenney from the Apigee Institute talks about how enterprises get started on a journey of digital transformation. It's bigger than launching an API program or an app. So what works best...
Digital Strategy: Value Creation
Can you directly monetize all of your APIs? Should you? In this video, Michael Leppitsch discusses the three categories of value creation: Brand recognition, business processes, and direct...
Digital Strategy: Real Options
Just as Digital Transformation calls for a shift in technology, business models and mindset, it also calls for a new way to value and evaluate digital projects and products. In this video,...
Digital Strategy: Platforms
Digital transformation and digital strategy are concepts that are becoming increasingly common in today's business lexicon.
Platforms are the core value generators in the digital economy,...
Digital Transformation: A New Mindset
Digital transformation is about much more than applying new technology to old business problems - it is about a whole new mindset and approach to generating value. In this video, we will focus...

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