Webcast

How to segment developers for your digital strategy

Segmenting Developers for Your Digital Strategy

When targeting developers with your digital strategy, a once-size-fits-all approach is seldom successful. Most successful programs start with a focused strategy that targets the specific needs of a particular kind of developer and is based on an analysis of developer populations and profiles.

In this webcast, Apigee's Sam Ramji and Michael Rasalan from Evans Data Corp., the leader in research and market intelligence in the software development industry, discuss why understanding the size and makeup of the developer community is critical to your adoption strategy.

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