Walgreens Story: Putting an API Around Their Stores


API Security From The DevOps And CSO Perspectives


App & API Monitoring: Building a 5-Star Reputation for your Apps


Why Digital Initiatives Fail—Even the Great Ones


The Power of Internal API Programs


Powering Web and Mobile Apps for Government Agencies


APIs and IT Rationalization


Hundred-Year-Old Companies in the Digital Economy: Pearson


Six KPIs Every CDO Should Know and Love


Segmenting Developers for Your Digital Strategy


Digital Business Basics

Why API Management is not Enough


Digital Strategy

Why APIs are not SOA++

Differences between API consumption and service exposure

API Maturity Model


Digital Products: Building a Portfolio for Real Business Results


Monetization: The Right Business Model for Your Digital Assets


Digital Strategy: An API-Based Digital Future


Driving Digital Success: Three ROI Criteria for Competitive Advantage


Design for Analytics: Going Beyond API Reports and Trends


The Programmable Car: Apps, APIs, Data and Ecosystems


Accenture Technology Vision 2013: An API-Centric Perspective


Successful Transition from SOA to APIs for the App Economy: Bending the Spoon


Redefine Omni-Channel Retailing - Harness the Power of APIs


Economic Models for Reinventing Telcos: Innovation with APIs


APIs Inside the Enterprise: SOA Displacement?


API Management for the Software-Defined Network (SDN)


API Design Tour: Dell


Bringing the App Economy to Enterprise IT


Telco Innovation with APIs: Need for Speed


API Design Tour: Digital River


Skeuomorphs, Databases & Mobile Performance


APIs and Copyright - Monopolizing Ideas or Affording Protection?


Big Data: Beyond the 'Bigness' and the Technology


Why APIs? Second Edition


APIs: A Strategy Guide - Transforming your Business with APIs


API Product Management - Driving Success through the Value Chain


The API Facade Pattern: Overview - Episode 1


Visibility at the Edge - Deep Insights from Your API


API Trends - What to expect in 2012?


Bigger, Better Business With OAuth


Amundsen's Dogs, Information Halos and APIs: The epic story of your API Strategy


How to Segment Developers for Your API Strategy


Boss, We Need an API!


API Metrics - What to Measure?


Digital Strategy

Mapping out Your API Strategy


Developers Hate Marketing: Attracting Developers to your API



In this business brief, we explain why APIs help businesses meet the new expectations of customers, partners, and employees.
This business brief explores internal APIs for business agility, partner APIs for collaboration and business development, and open APIs for breakthrough innovation.
Predictive Analytics: Build Versus Buy
This product brief compares and contrasts building an in-house predictive analytics solution from the available open source technologies to buying a commercial solution.
Digital transformation describes how companies are using technology to add a digital dimension to customer or partner experiences, change the way employees do their jobs, or add new lines of business. These kinds of experiences are no longer just conveniences. These five key trends are making digital transformation an imperative for businesses today.
APIs: The New Marketing Platform
APIs power all digital marketing channels and the apps we use today. They’re how businesses exchange data with partners and participate in digital ecosystems. APIs are a window on your company’s digital assets, exposing them so developers and partners can build mobile apps and become part of your innovation engine. They're the business technology that brings the CIO and the CMO together.
This research report, which is based upon an online survey of 800 IT decision makers at large companies across the globe, the Apigee Institute reveals patterns for success with a key digital business capability: building and deploying apps.
Retail Digital Acceleration
This business brief offers ten considerations that will help businesses understand the challenges and opportunities that retail enterprises face when adopting and operating digital business platforms.
eBook: Beyond ESB Architecture with APIs
Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. In recent years, apps have transformed from the means of content access and data entry to being the primary channels of interaction between a company and its customers and employees.
eBook: APIs for Dummies
Application programming interfaces (APIs) are the foundation on which the digital economy is built. This ebook demystifies APIs, going beyond the acronym to help you understand their strategic significance, as well as providing insight into how they can help your business. Learn to use APIs as the foundation for your digital business platform, meet rising customer expectations across multiple channelsand spur innovation, both internally and externally.
eBook: APIs and IT Rationalization
These days, technology leaders are asked to do more and move faster. But they usually aren’t given any more budget to meet the demands of a fast evolving, agile, responsive enterprise. Winning in today’s environment requires more intelligent ways to achieve our goals; this, in turn, requires finding ways to remove unnecessary spend from our budgets, and freeing more dollars for innovation.
eBook: APIs are Different than Integration
Many developers and architects see APIs as an evolution and continuation of the integration-based architectures that have long been in use within enterprise IT. However, this is a limited view that misses the larger realization that APIs have become a foundational technology for the development of robust and scalable enterprise applications.
Telco Innovation With APIs
Telecommunications companies are part of the most pervasive and critical infrastructures in every country on earth. They cater to millions of customers, and worldwide they generate approximately $1.5 trillion in business revenue. Telecommunications and the Web are merging, and the potential of Telco apps and APIs has expanded dramatically. This e-book describes how telcos must make fundamental shifts in technology and business models if they are to remain competitive.
OAuth: The Big Picture
OAuth has become standard practice for large social media APIs and it's becoming common across enterprise APIs. OAuth is good for your customers' security and experience making is critical if you want adoption on your API. This e-book will help you understand how OAuth fits with APIs and the emerging world of open platforms, its advantages and challenges, what role it can play for your products, and without having to know the fine details of the protocol.
Is Your API Naked?
A customer of ours once said it best: “...most open APIs start out as little more than raw, naked, features exposed to developers, and there is a big gap between a feature and a full-fledged service.” This e-book is about the capabilities ‘around the API’ that might be needed to ‘productize,’ ‘monetize,’ or ‘operationalize’ an API-based service. This e-book will give you ammunition and questions to ponder in different areas where your API might need covering up.
Businesses are expanding their digital ecosystems into the app economy. As businesses interact with partners, developers, and internal resources through mobile, social, app experiences and APIs, the number of sources of useful data expands. Data is the currency of the digital ecosystem and enterprises are striving to make sense of the new world of big and broad data as their structured internal systems meet the ocean of unstructured and semi-structured data.
Governance, Risk, Compliance & APIs
By their nature, APIs are meant to enable transactional business activity without prior restraint, and they are major tools for innovation and experimentation. APIs save organizations money through reuse and consistency.This paper shows how GRC and APIs interact in today’s enterprises. Furthermore, it shows that using an API management platform can streamline governance and compliance.
Digital Transformation
The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity and the imperative to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation. Wherever your business is on the path to digital transformation, this eBook outlines strategies you can follow and real steps you can take to prepare for the future.
Developers Hate Marketing
Developers hate marketing. But developers are your new channel partners. They carry your products or services to customers through apps. How to attract your channel partners is the real question today. This e-book describes how to face the challenge of drawing developers to your API and avoid the many common mistakes that companies make when designing their developer programs.
Are You Where Your Customers Are?
As the main venue of ecommerce moves from websites to mobile devices, retailers see apps as the new channels and means of conversations with partners and customers. If you own a digital or mobility program for retail, this eBook helps you meet the challenges of building a digitally enabled customer experience, digitizing business processes, and creating your own digital business model and roadmap.
APIs: A Strategy Guide
In April 2012, O'Reilly hosted a webinar by the authors of the O'Reilly book "APIs: A Strategy Guide." The book is an overview of API strategy for business executives. This webcast dives into both public and private API strategies. Courtesy of O'Reilly, a free chapter is posted here.
Apigee API Exchange
Companies across all industries - including telco, healthcare, financial services, and more - are striving to innovate and create digital ecosystems. At the same time, market fragmentation slows developer adoption and restricts participation in the app economy. Apigee API Exchange delivers API federation and simplifies the development of cross-enterprise APIs in any industry where fragmentation is an issue.
API: A Profit Interface
Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves, but you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams. How can you turn an API into "A Profit Interface"?
API Management for the Software-Defined Network (SDN)
Software-Defined Networking (SDN) is a shift in network-based computing based on breaking existing physical boundaries on switches, routers, and controllers through well-defined APIs. This new era of networking innovation through software, driven by APIs and apps, is creating increasingly agile, flexible and robust networking configurations. API management becomes a critical component to build, manage and scale apps for the programmable datacenter.
The Mobile Mandate for Retail
The rise of mobile isn’t just changing e-commerce. Recent Apigee Institute research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to. And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.

Customer Stories Accelerating Developer Innovation with APIs
Gogo - Enabling the Connected Aircraft
Pearson eCollege: Building New Experiences for Education via APIs
Adobe Primetime Pay-TV Pass
Tradier: Building a Business on an API-first Strategy
Walgreens: Putting an API Around Their Stores
TradeKing: Using APIs to Deliver Next-Generation Trading Experiences
Sears: Fostering innovation with managed access to public APIs
Samtrafiken: Innovation in Public Transportation via APIs
Pearson Plug & Play
NDS: Turning API Data into Fresh Insights on User Behavior
Motley Fool: Building the World's Greatest Investment Community with APIs
mBlox: Providing Developers with Enterprise-Grade Mobile Engagement APIs
Innotas: Driving Critical Visibility and Better Business Decisions with APIs
Infogroup: Powering a Real-time Data Platform with Flexible, Intuitive APIs
Digital River: Extending & Modernizing an API-Based Commerce Platform
Dell: Providing Multi-Channel Access & New Capabilities with APIs Using APIs to Distribute and Convey Data in an Efficient & Consumable Manner
Bechtel: Improving Workforce Efficiency and Productivity via APIs
Live Nation: Accelerating Event-Ticketing Innovation with APIs
AT&T: Using APIs to Help Developers Build Great Apps Quickly


Digital Strategy

Digital Transformation: How to Create the Right Team

Digital Strategy

Digital Transformation: How to get Agile for APIs

Digital Strategy

Digital Transformation: How to Write a Requirements Doc for API Design

Digital Strategy

Digital Transformation: How to Decide what Type of API Program is Right for Your Business

Digital Strategy

Digital Transformation: How to Market to Developers

Digital Strategy

Digital Transformation: How to Measure the Success of a Digital Program

Digital Strategy

Digital Transformation: How to get Started

Digital Strategy

Digital Strategy: Value Creation

Digital Strategy

Digital Strategy: Real Options

Digital Strategy

Digital Strategy: Platforms

Digital Strategy

Digital Transformation: A New Mindset

Digital Strategy

Digital Immigrants vs. Digital Natives

Digital Strategy

Trends in Digital Transformation Journeys

Digital Strategy

Digital Transformation and the Digital Value Chain

Digital Strategy

The Connected Car is Here - General Motors Onstar

GM Onstar: The Connected Car is Here

Digital Strategy

Putting an API Around Our Stores - Walgreens

Walgreens: Putting an API Around Our Stores

Digital Strategy

Abhi Ingle, Vice President, Ecosystem & Innovation at AT&T - iloveapis 2013

Abhi Ingle, Vice President, Ecosystem & Innovation at AT&T

Digital Strategy

Dan Raju, Tradier - iloveapis 2013

Dan Raju, CEO and Co-founder of Tradier

Digital Strategy

Dick Lynch, President FB Associates - iloveapis 2013

Richard Lynch, President of FB Associates

Digital Strategy

Mike Redding, Accenture Technology Labs - iloveapis 2013

Mike Redding, Senior Managing Director, Accenture Technology Labs

Digital Strategy

A Journey to Launching an API - Kaiser Permanente

Kaiser Permanente: The Road Less Traveled-A Journey to Launching an API

Digital Strategy

Sal Visca, CTO, Elastic Path - iloveapis2013

Sal Visca, CTO at Elastic Path

Digital Strategy

Nick Pudar, General Motors OnStar - iloveapis 2013

Nick Pudar, Director of Developer Ecosystem for General Motors

Digital Strategy

Nick Katsivelos, VP Technology and Strategy R/GA - iloveapis 2013

Nick Katsivelos, VP and Managing Director of Technology & Strategy at R/GA

Digital Strategy

Every Business is a Digital Business: I Love APIs Keynote

Every Business is a Digital Business: I ♥ APIs 2013 Keynote


API Monetization


Edge Developer Services Overview

Digital Business Basics

Engage Developers with a Developer Portal


App Analytics: Data logging and visualization


Custom Metrics and Dimensions


Edge Analytics Dashboard Tour


Apigee Enterprise: Analytics Services Product Updates June 2013

Analytics Services: Unlocking the Potential of Your Data

Digital Strategy

Accenture Technology Vision 2013: Every Business is a Digital Business


Digital Strategy

Forrester Report: Unleash Your Digital Business

Developer Adoption

Don’t Market to Developers. Solve their Problems.

Digital Strategy

Ovum Recognizes Apigee’s Innovative API Platform and Services

Ovum Recognizes Apigee’s Innovative API Platform and Services

Recent Blog Posts

Next Steps

Apigee Edge: the leading infrastructure for creating and operating APIs and apps.

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