In this business brief, we explore three top wins from becoming a digital business: improved customer experiences, efficient business processes, and new business models.
APIs power all digital marketing channels and the apps we use today. They’re how businesses exchange data with partners and participate in digital ecosystems. APIs are a window on your company’s digital assets, exposing them so developers and partners can build mobile apps and become part of your innovation engine. They're the business technology that brings the CIO and the CMO together.
This research report, which is based upon an online survey of 800 IT decision makers at large companies across the globe, the Apigee Institute reveals patterns for success with a key digital business capability: building and deploying apps.
This business brief offers ten considerations that will help businesses understand the challenges and opportunities that retail enterprises face when adopting and operating digital business platforms.
Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. In recent years, apps have transformed from the means of content access and data entry to being the primary channels of interaction between a company and its customers and employees.
Application programming interfaces (APIs) are the foundation on which the digital economy is built. This ebook demystifies APIs, going beyond the acronym to help you understand their strategic significance, as well as providing insight into how they can help your business. Learn to use APIs as the foundation for your digital business platform, meet rising customer expectations across multiple channelsand spur innovation, both internally and externally.
These days, technology leaders are asked to do more and move faster. But they usually aren’t given any more budget to meet the demands of a fast evolving, agile, responsive enterprise. Winning in today’s environment requires more intelligent ways to achieve our goals; this, in turn, requires finding ways to remove unnecessary spend from our budgets, and freeing more dollars for innovation.
Many developers and architects see APIs as an evolution and continuation of the integration-based architectures that have long been in use within enterprise IT. However, this is a limited view that misses the larger realization that APIs have become a foundational technology for the development of robust and scalable enterprise applications.
Application developers are the customers of a Web API. Success is measured by how quickly app developers enjoy success using your API in their applications, and rapid adoption of a Web API is all about design. This e-book will help you make design choices from the application developer’s point of view so that the benefits of proven design principles and best practices will make your initiative a success.
Telecommunications companies are part of the most pervasive and critical infrastructures in every country on earth. They cater to millions of customers, and worldwide they generate approximately $1.5 trillion in business revenue. Telecommunications and the Web are merging, and the potential of Telco apps and APIs has expanded dramatically. This e-book describes how telcos must make fundamental shifts in technology and business models if they are to remain competitive.
With the explosive growth in API use in every sector, business unit leaders at enterprises that are undergoing digital transformations are calling upon their chief security officers to ensure the security of APIs. Security must be built into the APIs themselves. But that’s not enough. Threat protection, identity services, infrastructure security, and compliance also must be top of mind. This eBook provides a framework to help CSOs consider API security.
OAuth has become standard practice for large social media APIs and it's becoming common across enterprise APIs. OAuth is good for your customers' security and experience making is critical if you want adoption on your API. This e-book will help you understand how OAuth fits with APIs and the emerging world of open platforms, its advantages and challenges, what role it can play for your products, and without having to know the fine details of the protocol.
A customer of ours once said it best: “...most open APIs start out as little more than raw, naked, features exposed to developers, and there is a big gap between a feature and a full-fledged service.” This e-book is about the capabilities ‘around the API’ that might be needed to ‘productize,’ ‘monetize,’ or ‘operationalize’ an API-based service. This e-book will give you ammunition and questions to ponder in different areas where your API might need covering up.
Businesses are expanding their digital ecosystems into the app economy. As businesses interact with partners, developers, and internal resources through mobile, social, app experiences and APIs, the number of sources of useful data expands. Data is the currency of the digital ecosystem and enterprises are striving to make sense of the new world of big and broad data as their structured internal systems meet the ocean of unstructured and semi-structured data.
By their nature, APIs are meant to enable transactional business activity without prior restraint, and they are major tools for innovation and experimentation. APIs save organizations money through reuse and consistency.This paper shows how GRC and APIs interact in today’s enterprises. Furthermore, it shows that using an API management platform can streamline governance and compliance.
The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity and the imperative to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation. Wherever your business is on the path to digital transformation, this eBook outlines strategies you can follow and real steps you can take to prepare for the future.
Developers hate marketing. But developers are your new channel partners. They carry your products or services to customers through apps. How to attract your channel partners is the real question today. This e-book describes how to face the challenge of drawing developers to your API and avoid the many common mistakes that companies make when designing their developer programs.
As the main venue of ecommerce moves from websites to mobile devices, retailers see apps as the new channels and means of conversations with partners and customers. If you own a digital or mobility program for retail, this eBook helps you meet the challenges of building a digitally enabled customer experience, digitizing business processes, and creating your own digital business model and roadmap.
In April 2012, O'Reilly hosted a webinar by the authors of the O'Reilly book "APIs: A Strategy Guide." The book is an overview of API strategy for business executives. This webcast dives into both public and private API strategies. Courtesy of O'Reilly, a free chapter is posted here.
Today we are seeing an explosion of information consumption. Enterprises must reach a growing global audience that has moved beyond the browser to thousands of mobile and social apps on hundreds of connected devices. APIs power this new application and mobile driven economy, and you need an API platform that fits and evolves with your business model. This paper outlines the options for Apigee Enterprise deployment.
Companies across all industries - including telco, healthcare, financial services, and more - are striving to innovate and create digital ecosystems. At the same time, market fragmentation slows developer adoption and restricts participation in the app economy. Apigee API Exchange delivers API federation and simplifies the development of cross-enterprise APIs in any industry where fragmentation is an issue.
Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves, but you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams. How can you turn an API into "A Profit Interface"?
Software-Defined Networking (SDN) is a shift in network-based computing based on breaking existing physical boundaries on switches, routers, and controllers through well-defined APIs. This new era of networking innovation through software, driven by APIs and apps, is creating increasingly agile, flexible and robust networking configurations. API management becomes a critical component to build, manage and scale apps for the programmable datacenter.
As the API and apps economy continues to evolve, a design problem arises for API designers when internal systems are too complex to expose directly to app developers. The goal of an API Facade Pattern is to make those internal systems accessible to app developers. This e-book examines the API Facade design pattern – what it is, why it's important, and the best practices for crafting one from the perspective of the app developer.
The rise of mobile isn’t just changing e-commerce. Recent Apigee Institute research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to. And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.