How to segment developers for your digital strategy

When targeting developers with your digital strategy, a once-size-fits-all approach is seldom successful. Most successful programs start with a focused strategy that targets the specific needs of a particular kind of developer and is based on an analysis of developer populations and profiles.
In this webcast, Apigee's Sam Ramji and Michael Rasalan from Evans Data Corp., the leader in research and market intelligence in the software development industry, discuss why understanding the size and makeup of the developer community is critical to your adoption strategy.

Building for Google Glass - What you Need to Know

You may have seen the occasional person wearing Google Glass, and you've very likely heard a lot about this groundbreaking wearable computing device. Beyond the hype, the odd encounter on the street, and the pictures of the device on Sergey Brin's face, what do you really know about it? How is it similar to other mobile devices, and how is it different, and what kinds of opportunities does it open up for app development?

Building Apps: Why you should fall in love with Push Notifications

How do you keep app users engaged in the app economy? Only 12% of emails are opened, according to recent study by Mogreet, and social media channels are not too far behind, with only 15% of Facebook updates read. This webcast shows how Push Notifications can help you connect with the right people, avoid missed engagement opportunities, and establish deeper relationships with app users.

Developers hate marketing. But developers are your new channel partners. They carry your products or services to customers through apps. Building the APIs and apps is no longer the hard part. How to attract your channel partners is the real question today.

Developers hate marketing. How do you bring your API to market and attract developers?

How to Segment Developers for Your API Strategy

Learn why developer segmentation is important for API strategies, and pick up tips on sizing, segmenting, and reaching different communities of developers.

Your API Sucks

Good API design matters because for APIs, developers are your users, and user experience wins. Covers API design principles and philosophy, user experience, mistakes people make, pitfalls to avoid, and smart solutions to problems. 

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