Digital Products: Building a Portfolio for Real Business Results

Today's enterprise strives to deliver exceptional customer experience, business process efficiency, and customer profitability. Given an enterprise's existing set of products, how do you define a portfolio of digital products to drive innovation and deliver real business results? How does business strategy shape a digital products portfolio? What technical and organizational processes and structures are common among successful digital products?

In this recent webcast, Dan Tortorici and Jeremy Anticouni discuss what a digital products portfolio looks like, how a portfolio is shaped by your business strategy and by your consumer, and how a robust digital products portfolio leads to customer adoption, satisfaction, and profitability.