As the main venue of ecommerce moves from websites to mobile devices, retailers see apps as the new channels and means of conversations with partners and customers. APIs are not merely the conduit through which transactions pass, but the primary mechanism for data collection and analysis.

The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity—and the imperative—to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation: the evolution businesses go through to add a digital dimension to the experiences of their customers, employees, and partners.
Wherever your business is on the path to digital transformation, this eBook outlines strategies you can follow and real steps you can take to prepare for the future.

Companies across all industries, including telco, healthcare, financial services, and more, are striving to innovate and create digital ecosystems. At the same time, market fragmentation slows developer adoption and restricts participation in the app economy.

Telecommunications companies are part of the most pervasive and critical infrastructure in every country on earth. They cater to millions of customers, and worldwide they generate approximately $1.5 trillion in business revenue. Telecommunications and the Web are merging and the potential of Telco apps and APIs has expanded dramatically. This e-book describes how telcos must make fundamental shifts in technology and business models if they are to remain competitive.

Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves. 

But you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams.