Successful digital transformation enables an enterprise to drive revenue, increase customer satisfaction, and win competitive advantage through new digital channels and experiences. To get there, chief digital officers must be able to juggle priorities and manage investments, starting deep within an enterprise’s processes and tools and extending out to the cutting edge of consumer experience.
API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today, APIs have become the connective tissue that powers all interactions with customers and partners across an extended value chain.
In this webcast, Apigee's Ed Anuff and Dilshad Simons discuss the technical and business implications of this shifted landscape.
API industrialization describes a set of technologies for publishing APIs with the efficiency, agility, and scale needed to compete in the digital world. In this webcast, Accenture's Teresa Tung and Apigee's Brian Pagano discuss an API maturity model and steps to move beyond API enablement to an industrial-strength API strategy.
Today's enterprise strives to deliver exceptional customer experience, business process efficiency, and customer profitability. Given an enterprise's existing set of products, how do you define a portfolio of digital products to drive innovation and deliver real business results? How does business strategy shape a digital products portfolio?
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but a source of revenue.
The digital economy is driving a sea change in the traditional ways that enterprises interact with partners and customers. To be competitive in today's digital world, companies must conceive a strategy that encompasses business goals, competitive strengths, and comprehensive digital engagements to establish a long-term position, and turn the digital threat into a business opportunity.
To win in the app economy, it is necessary to choose ROI criteria that drive smart decisions about digital investments. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.