API Briefing Center

Our interactive API briefing center is a place where you can immerse, engage, and discuss how APIs can transform your business and position your company for success in today's hyper-connected, global business environment.

Spend a few hours or a whole day in a lively exchange of ideas about how API technology provides a platform for digital business across companies of every size and myriad industries. Brainstorm with business strategists, technologists, and subject matter experts on the why, what, and how of digital business.

Check out examples of API briefing center discussions
Business
THE DIGITAL BUSINESS OPPORTUNITY

Apigee delivers the products and know-how that helps businesses build and operate their digital programs and deliver the speed, scale, and agility needed to compete in a hyper-connected world. In this session, get visibility into trends driving digital business, discuss challenges and learn how businesses in multiple industries clear hurdles, and discover how leading businesses organize to deliver exceptional customer experiences, build partner ecosystems, or gain operational efficiencies through APIs.

IS THERE A DIGITAL CULTURE?

Business transformation is about getting three things right: people, process, and technology. Many companies have a culture that puts high value on innovation, agility, and a customer-first approach. For others, transformation and growth can be impeded by well-worn cultural grooves. In this session, explore the factors that create an environment for success, discuss how to channel the energy of employees, partners, and customers to accelerate digital execution, and explore the processes (from devOps to communication patterns) that form the bedrock of successful digital business.

BARCELONA AND TRANSFORMATION IN THE MODERN ENTERPRISE

How to securely unlock the value behind legacy walls and build on core strengths? How to reduce friction and unleash the innovation of myriad partners and developers? How to build for scale and provide an exceptional user experience? These themes are common throughout history. Just think about the transformation of a city such as Barcelona from a wealthy, but constrained, medieval city to a beautiful vibrant metropolis!

In this fun and innovative session, learn the lessons of leadership, platform thinking, ecosystems, and organization the urban transformation of Barcelona has to offer.

A FRAMEWORK FOR SUCCESSFUL TRANSFORMATION TO DIGITAL BUSINESS

Using survey data from more than 1,300 executives and decision-makers in large companies, the Apigee Institute identified patterns and practices associated with digital success and created a self-service benchmarking tool. The Digital Leadership 2015: Making a Difference framework, which was released at I Love APIs in 2015, puts benchmark scores into context and examines what distinguishes digital leaders from laggards.

In less than ten minutes, you'll benchmark your organization against digital leaders on 25 key characteristics across five areas: conviction, IT practices, management practices, digital capabilities, and business impact. Then schedule a visit to the briefing center to dive into what you can do to advance your company’s digital initiatives.

Technology
PUTTING TWO-SPEED IT INTO PRACTICE

Business agility is the name of the game, and keeping up with mobile and app teams requires IT organizations to think differently. This entails organizing into small teams that do everything from build, integrate, test, ship, monitor, fix, and update their APIs.

API-FIRST ENTERPRISE ARCHITECTURE: GOING BEYOND SOA, ESB, AND INTEGRATION

The API-first architecture is the bedrock of the modern enterprise and the foundation of a company's system of engagement. Explore why it's a distinctly new tier in the architecture compared to the previous generation of integration architectures. Expect witty banter, obscure science fiction references, and some incisive observations from Apigee's unique vantage point on the world of architectural transformation. Come prepared with questions!

IT AGILITY IS NO LONGER AN OXYMORON
Startup or enterprise, we all have to enable our teams to adapt, grow, and change direction quickly. The demands come from our users, customers, and investors or owners. By building your product using a microservice architecture, you'll get a step closer to this. A microservice architecture can, together with an agile mindset, help you to enable a rapid shift in product direction. And it can help you grow your engineering team without losing its effectiveness.
Industry
FINANCIAL SERVICES
Ecosystems of Digital Innovation

In an increasingly digital and interconnected world, new paradigms are emerging in financial services. Secure and controlled delivery of APIs is important for banks to cultivate ecosystems of innovation by leveraging internal and external developers. This session explores the role of APIs and blockchain technology in the growing FinTech movement and how these technologies drive new growth opportunities in consumer banking, corporate banking, payments, and wealth management.

HEALTHCARE
How Better Data Interoperability Leads to Better Outcomes

The Fast Healthcare Interoperability Resources (FHIR) mandate, which created an API-based format for exchanging health data, has opened the door to new efficiencies and patient-centric healthcare reform. With APIs as foundational technology, FHIR enables IT to drive innovation that’s patient focused. In this session we discuss the state of FHIR specs and the roadmap ahead, the purpose of the Argonaut project, an industry-led code sprint, and the importance of an API platform for creating FHIR APIs.

TELECOMMUNICATIONS
Deliver Innovation and the Static-Free Customer Experience
Traditional telcos need to transform their existing strengths and market position to win in the digital economy. They've got to evolve their business models and innovate beyond connectivity. This session explores how telcos can extend ecosystems to build apps and experiences on top of core services, including point-of-sale, activation, field service, cross-selling, and advertising.
RETAIL & CPG
Critical Considerations for Digital Acceleration

Technology seems to constantly revolutionize the retail and CPG industries, and these changes have only been accelerating thanks in large part to the dominance of mobile devices, social and business networking, omni-channel commerce, and new forms of competition. In this session, learn about the challenges and opportunities that retail and CPG enterprises face when adopting and operating digital business platforms.