11436 SSO

Segmenting Developers for Your Digital Strategy (webcast & podcast)

Feb 10, 2014

When targeting developers with your digital strategy, a once-size-fits-all approach is seldom successful. Most successful programs start with a focused strategy that targets the specific needs of a particular kind of developer and is based on an analysis of developer populations and profiles.

In this webcast, Apigee's Sam Ramji and Michael Rasalan from Evans Data Corp., the leader in research and market intelligence in the software development industry, discuss why understanding the size and makeup of the developer community is critical to your adoption strategy.

Watch this webcast to discover the strategies for reaching different types of developers, and learn about:

  • why segmentation is important to your strategy
  • the population of developers and the various developer profiles
  • the latest trends in developer technology usage trends
  • how to apply this knowledge to reach developers




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