11436 SSO

Technical Deep-Dive: Predicting Customer Behavior with Apigee Insights (webcast & podcast)

Jun 09, 2015

Understanding and predicting individual customer behavior is finally becoming a reality, thanks to the combination of machine learning and big data processing.

In this webcast replay, we explore the behavior-based algorithms used by our big data predictive analytics platform, Apigee Insights, to predict customer behavior.

Apigee's Yong Kim and Alan Ho discuss:

  • graph data structures on Hadoop and analyzing data beyond HIVE, HBase, and Impala

  • Inisghts' unique graph-based visualization

  • combining CRM data and your web/mobile/IoT events for omni-channel analytics

  • managing recommendations and targeting campaigns in a production environment

Scaling Microservices