Technical Deep-Dive: Predicting Customer Behavior with Apigee Insights (webcast & podcast)
Understanding and predicting individual customer behavior is finally becoming a reality, thanks to the combination of machine learning and big data processing.
In this webcast replay, we explore the behavior-based algorithms used by our big data predictive analytics platform, Apigee Insights, to predict customer behavior.
Apigee's Yong Kim and Alan Ho discuss:
graph data structures on Hadoop and analyzing data beyond HIVE, HBase, and Impala
Inisghts' unique graph-based visualization
combining CRM data and your web/mobile/IoT events for omni-channel analytics
managing recommendations and targeting campaigns in a production environment