Building Engaging Apps: Why You Should Fall in Love with Push Notifications! (video & slides)
Keeping your users engaged is one of the toughest challenges of the app economy. Email has become a very ineffective way of reaching users (only 12% of emails are opened, according to recent study by Mogreet), and social media channels are not too far behind (with only 15% of Facebook updates read).
In this webcast, Tim Anglade and Matt Dobson show how Push Notifications can help you connect with the right people, help avoid missed engagement opportunities, and establish deeper relationships, whether your users are just looking to buy something, or looking for a new app to love.
The video and slides from the webcast are below. And we'd love to hear from you on App Craft, a list for app makers - ask questions, share your perspective, or show what you’re building to the group!