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API Management: A Survival Imperative

A new video on the importance of APIs and API platforms
jrethans
Feb 22, 2016

Analysts are predicting that 2016 will be the year of the API, but why? 

It’s no secret that APIs are a key to improving customer experiences at low cost and high speed, interacting with older IT systems, and building a better Internet of Things.

Leading companies have been doing this for some time now, and have realized the importance and benefits of APIs and API platforms.

What’s happening now? The rest of the market is beginning to understand the importance of having an API program. It’s dawning on companies in financial services, retail, telecommunications, CPG, and healthcare that APIs are key to keeping up with the disruptors. Without APIs, they just can’t move fast enough.

In this short video, I sat down with my colleague Denise Persson to discuss the importance of APIs and API management, and why investing in an API platform is a “survival imperative."

How does your organization think about the business of APIs? Join the conversation on the Apigee Community.

And, for an in-depth look at the features of sophisticated API management, download the free eBook, “The Definitive Guide to API Management."

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