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The Apigee Institute: A New Community of Practice

Mar 12, 2014

In our first twelve months of work at the Apigee Institute, we’ve tested the relationship between digital capabilities and business performance. Based on more than 1,300 survey responses, a strong empirical pattern is clear. Large companies that have built strong capabilities to deploy apps, operate APIs, and use data analytics are more likely to outperform their competitors on key performance indicators (KPIs) including margin, revenue, market share, and customer satisfaction than those lagging behind on digital.

We’ve uncovered patterns associated with success building these capabilities, including adopting a framework that connects digital to enterprise KPIs, using a real-options approach to digital investments, and aligning marketing and IT.

These findings and our experiences interacting with change leaders in many global enterprises have made it crystal clear that winning a competitive advantage through digital leadership is as much a cultural journey as it is a technical one.

That’s why, for example, in our previous two posts (APIs as Products: The How and the Why and APIs as Products: Governing Principles) we introduced a discussion of why and how to make the shift to managing APIs as products.

Beyond sharing what we ourselves have learned, it’s important to take a next step toward helping practitioners accelerate their progress in defining digital strategy and building strong digital capabilities.

To this end, we’re establishing a community of practice through which Apigee Institute members can exchange knowledge, share experiences, and help shape our research agenda in a systematic way.

The first channel for this is a members-only panel that is open to you if you’re a practitioner involved with defining a digital strategy and building digital capabilities on either the business or technology side of a company or public sector organization; you can also be eligible if you're a researcher or published expert on these topics (if these roles don’t describe you, see the FAQ below).

Communities of practice are "formed by people who engage in a process of collective learning in a shared domain of human endeavor: a tribe learning to survive, a band of artists seeking new forms of expression, a group of engineers working on similar problems, a clique of pupils defining their identity in a school, a network of surgeons exploring novel techniques, or a gathering of first-time managers helping each other cope."

You’ll want to participate if this articulation of the spirit of a community of practice resonates with you, especially when applied to questions like why and how to manage APIs as products or to lead the change from a business model based on physical goods to one based on the seamless integration of digital and physical.

Some FAQs to help you decide are below. You can also click here  to join the Institute and at the same time participate in our first focus topic, which is "Managing APIs as products: 'It’s just good product management applied to a new asset' or 'Actually, it’s more complicated'.”



Who can participate?

There are two open categories of Institute membership: practitioners in business or IT working on digital strategy for their company or public sector organization, and researchers and published experts on related topics. Other roles are handled on a case-by-case basis or may be added over time. If you don’t seem to fit but are interested, the membership sign-up process is designed to enable you to submit your request.

How does it work?

The purpose of this channel is to make knowledge exchange both rich and efficient. Each participant creates a profile and will be invited to provide their perspective on important digital business issues. By doing this systematically, we’ll be able to aggregate the community’s input quickly and marry it with other data. Panel members will have access to raw summaries as well as reports and opportunities to discuss and debate. By default, participants will be identified only by anonymous profile in order to facilitate unvarnished opinions (although anyone at any time can choose to identify themself).

Is there any cost involved?

We ask only that panel members actively contribute their insights and their questions.

What do I have to do to get started?

Go here to complete a profile (and weigh in on our first topic).

Is this all there is to the Institute?

No. This complements the Institute’s research and published reports. There will be additional activities and engagement channels in the future as well. Please consider joining!



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