Digital Business: The Results Are In
It’s not news that digital customer experiences are a key to success in every industry. It’s also abundantly clear that no company can afford a wait-and-see approach. Businesses must take control of their own digital destiny—or someone else will do it for them.
In 2016, the focus has shifted from the “why” and the “how” and landed squarely on business outcomes and results. And for those organizations who have taken to heart the importance of going digital, the results are in.
Pizza ordering has gone from face-to-face, to over the phone, to online, to digital devices. Pizza Hut recently announced record single-day digital sales on Super Bowl Sunday. And, for the first time, mobile app sales surpassed desktop sales. The message couldn’t be clearer: the convenience enabled by digital experiences drives sales!
Pizza Hut has now made it even more convenient: no longer do you have to interrupt your video game to get your Super Supreme. You can order it directly from your Xbox.
Home Depot recently posted record annual sales in 2015, representing a 6.4% year-over-year increase. The company cited a recovering housing market, but also attributed growth to its focus on improving the interconnected customer experience. L2, a digital benchmarking company, ranked Home Depot number one in their 2015 digital IQ Index report.
Financial services is undergoing massive transformation right now. Emirates NBD is at the forefront of banking innovation. Last year, the banking company launched a wide range of digital services to drive stronger engagement with their consumers.
Take its “Fitness Account,” the world’s first fitness-based savings accounts that works with the Apple Watch. The more steps you walk, the higher interest rate you get on your savings account. Emirates NDB is literally turning health into wealth for its customers. Innovation also drives wealth for Emirates NDB: 2015 net profits went up 39% compared to 22% in the previous year.
What all these companies have in common is that digital has been a top strategic initiative for years. They know how to create a culture of customer centricity and innovation, as well as how to leverage technology like APIs as a unique differentiator. They’re living proof that you don’t have to be born digital to lead digital, and that digital drives growth across industries.