Digital Strategy: An API-Based Digital Future (video & podcast)
The digital economy is driving a sea change in the traditional ways that enterprises interact with partners and customers. To be competitive in today's digital world, companies must conceive a strategy that encompasses business goals, competitive strengths, and comprehensive digital engagements to establish a long-term position, and turn the digital threat into a business opportunity.
In this webcast, Dan Tortorici and Michael Leppitsch talked about how to move beyond tactics like tweaking SEO and hacking a mobile app and design a digital strategy for successful digital transformation. They covered
- Overview of the digital ecosystem
- Examples of successful digital strategies
- Characteristics of a digital strategy
- Common traps and patterns of success