Health and Wellness: The Next Digital Frontier?
This is one way to sum up the implications of our third-annual Digital Impact Survey of smartphone-owning adults in the U.S.
Since 2013, the number of people overall who own these devices has increased, climbing from 55 percent to 68 percent of the adult population: 171 million people own smartphones. If we focus on the the key age range of 18-29, the centrality of digital to work, play, and commerce becomes even more clear: according to the Pew Research Center, 86% now own a smartphone.
Our latest Digital Impact Survey, detailed and analyzed in the new report “Digital is Destiny,” strongly supports the notion that digital technology has transformed how we bank and how we shop, even more deeply and broadly than before.
But what’s next? Our research uncovered data that suggests how we manage our health and wellness will soon be transformed by smartphones and apps.
Since our first survey in 2013, more than 42 million additional Americans now report that smartphones and apps have changed the way they manage their health and wellness. This represents a 70% increase in adoption.
Consumers are telling us that they have embraced “digital as their destiny” as shoppers, savers, decision-makers, and, increasingly, healthy and fit individuals. Our report offers insight into how and why “Digital is Destiny” for every company who wants to win their business and loyalty.
Download the new Apigee Institute report, and check out the short video summing up the findings: