Innovator Spotlight Video: Sal Visca, Elastic Path
"When you produce an API, make sure you have a concept of being able to capture the data. Every touch-point, every interaction, is gold, and if you know how to mine that, you can really get value. ”
Sal Visca, CTO Elastic Path
Elastic Path, a Vancouver, B.C.-based ecommerce solutions company, provides over 200 enterprises around the globe with API-centric ecommerce technology and best practices. We spoke with Elastic Path's Sal Visca at I ♥ APIs 2013 about how APIs have enabled his company to manage the customer experience and “push innovation to the edge."
“APIs have really changed the way our software is consumed and deployed and implemented,” he said. “It’s enabling a new ecosystem of innovation.”
Visca also addressed the importance of data analysis when it comes to APIs, and how information gathering has moved beyond looking in the rearview mirror and toward providing predictive capabilities.