The IT Product Mindset
Concerned with the impact of digital disruption to bottom lines and share prices, CEOs and boards have been pushing enterprise IT teams to step up to the challenge and deliver business results. Research firm IDC reports that by 2019, $1.7 trillion dollars will be spent annually on such digital transformation efforts. According to research firm Gartner’s report "From Projects to Products," “84 percent of CEOs expect digital initiatives to increase profit margins, and more than 50 percent of CEOs say that their industries will be digitally transformed.”
Google’s Apigee team has worked with hundreds of customers across industries worldwide, and we’ve observed an important change that many organizations must make for their investments in digital to pay off—adoption of an IT product mindset.
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