With New Apple Watch App, Walgreens is on Your Wrist
Walgreens has a strong tradition of technology innovation. As a long-time Apigee customer and a digital business pioneer, the drug store chain has been quick to embrace the new digital economy and transform its business from a conventional brick-and-mortar store to a digital innovator with the third-most popular retail app to date.
This week, Walgreens took another big step on its digital journey with the announcement of its Apple Watch app. With this news, Walgreens joins retailers like the Australian retail giant Woolworths and Office Depot with apps created specifically for Apple’s wearable. Walgreens also announced the planned integration of its Balance Rewards program with Apple Pay. Starting this fall, customers will be able to earn and redeem loyalty points via the mobile payment system, Walgreens said.
It’s no surprise that the innovative drug store chain is among the first major retail brands to realize the value of having its own Apple watch app. Walgreens has been successfully leveraging the power of data and APIs for years to increase the scale and value of its customer interactions through digital technology. The company has also championed building a developer community, app ecosystems, and implementing a platform model–and has impressive results to show for it.
In fact, in recognition of its digital transformation and industry-shaping approach, Walgreens was named Top Digital Accelerator in Apigee’s 2014 Digital Accelerator Awards program. The Digital Accelerator Awards is a global awards program recognizing trailblazing organizations and individuals transforming their businesses with APIs and data.
Congratulations to Walgreens on its continued digital leadership!
Photo: Business Wire