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New Business Brief - APIs: The New Marketing Platform

Aug 20, 2014

APIs power all digital marketing channels and the apps we use today. They’re how businesses exchange data with partners and participate in digital ecosystems.

APIs are a window on your company’s digital assets, exposing them so developers and partners can build mobile apps and become part of your innovation engine. They're the business technology that brings the CMO and the CIO together, bridging the gap between creating value for customers and delivering a platform for a digital business.

The new business brief, APIs: The New Marketing Platform, explores five things CMOs should know about APIs.

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