The Walgreens Balance Rewards API: Great Developer Marketing
Developers are your new channel partners. They carry your products or services to customers through apps. Building the APIs and apps isn’t the hard part anymore; how to attract your channel partners is the real question.
Walgreens has a great developer program, and the drug store chain just reinforced that fact by announcing its Walgreens Balance® Rewards API, along with a contest to encourage developers to build apps against it.
This API enables third-party apps to connect with Walgreens to share individual health and wellness information which can be eligible to receive reward points for healthy activities such as walking, running, and weight management.
Through Nov. 28, app developers can access contest details and submit an integrated app entry by visiting the Balance Rewards App Challenge page. Winners will be announced during the Walgreens session at the upcoming mHealth Summit 2014 in Washington, D.C., Dec. 7-11.
Check out some of the other cool things Walgreens does to reach developers, including this video about its QuickPrints photo-printing API.