11436 SSO

Walgreens: Reaping the Rewards of its Latest API

Jul 16, 2015

Walgreens has notched another win with its API program. In October 2014, the largest drug store chain in the United States unveiled its Walgreens Balance® Rewards API. This API enables third-party apps to connect with Walgreens to share individual health and wellness information. Users can be eligible to receive reward points for healthy activities such as walking, running, and weight management.

Walgreens recently unveiled some impressive stats for its latest API. As of April, the Balance Rewards had 800,000 users across 250,000 connected devices. Users have set 1.5 million health goals, logged 73 million miles, and were awarded 1.9 billion points, which can be redeemed like cash at more than 8,000 Walgreens locations. Read more details about Balance Rewards in a new Walgreens white paper.

Walgreens is a great example of a company that recognizes developers as the new channel partners. They carry your products or services to customers through apps. Building the APIs and apps isn’t the hard part anymore; their success rides on how companies attract their channel partners.

Walgreens last month unveiled its Apple Watch app, and the planned integration of its Balance Rewards program with Apple Pay. Starting this fall, customers will be able to earn and redeem loyalty points via the mobile payment system, Walgreens said.

The success of the drug store chain’s newest API, which follows its QuickPrints photo printing and scan-to-refill prescriptions APIs, is a testament to its great developer program. When it announced the Balance® Rewards API, Walgreens also launched a contest to encourage developers to build apps against it.

To learn more about Walgreens and its digital journey, don’t miss I ♥  APIs 2015, coming to San Jose, Calif., on Oct. 12-14. Drew Schweinfurth, developer evangelist at Walgreens, will be a featured speaker.

Scaling Microservices