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Digital Business
"Our sole purpose in life is to create great...
by Olaf Domis Dec 16, 2015
About two years ago, digital mapping company MapQuest decided to become an API business. With that shift, the Denver-based company became “hyperfocused” on creating a much better developer experience, said... Read more
MapQuest general manager Brian McMahon discusses how the digital mapping company went from a clunky developer experience to an award-winning one.
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Technology
Announcing our 1.1.0 version release
by Prabhat Jha Nov 16, 2015
We're pleased to announce a new version of Apigee Edge Microgateway, a lightweight solution that enables enterprises to manage their APIs in a hybrid deployment. API traffic flows through a gateway running close to the... Read more
We've incorporated customer feedback to add several new features to our latest release of Apigee Edge Microgateway.
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Digital Business
by Bryan Kirschner Sep 23, 2015
You can hear how digital is driving growth straight from CEOs at some of today’s digital leaders like Nike. And top-flight sources are documenting digital’s part in a broader pattern: MIT’s Center for Information... Read more
You can hear how digital is driving growth straight from CEOs at some of today’s digital leaders like Nike. And top-flight sources are documenting digital’s part in a broader pattern: MIT’s Center for Information Systems Research found that companies that derived 50% or more of their revenues form digital ecosystems had 32% higher revenue growth and 27% higher profit margins than their industry averages. For most executives, the question is not whether digital matters but rather “how we get there” to seize the opportunity (or stave off a threat).
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Technology
by Arvind Jain Jul 31, 2015
We’re very excited to introduce API Health, a cloud-based service that delivers a standard set of key information on any APIs—including third-party APIs that aren't running on the Apigee Edge API management platform.... Read more
We’re very excited to introduce API Health, a cloud-based service that delivers a standard set of key information on any APIs—including third-party APIs that aren't running on the Apigee Edge API management platform. 
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Technology
by Arvind Jain Jun 17, 2015
Many of our cloud customers choose the API-DN (delivery network) deployment option when they deploy Apigee Edge software infrastructure across multiple regional data centers (Virginia, Oregon, Ireland, Singapore, Tokyo... Read more
Customers who have chosen the API-DN (delivery network) option for Edge in our cloud can take advantage of a new feature. You can now see a breakdown of API traffic behavior within each of those regions. 
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Technology
by Anurag and Alan Mar 23, 2015
There are many pitfalls a company can run into when applying predictive analytics to its business. We frequently speak with customers who use predictive analytics for the purposes of outreach (via email,  push... Read more
We frequently speak with customers who use predictive analytics for the purposes of outreach (via email,  push notifications, and voice calls), and recommendations (as in product recommendations), and we consistently see companies stumble because they attempt to solve the “wrong” business problem.
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Digital Business
by Abhi Rele Mar 18, 2015
In the last few years, the rules of customer engagement have changed completely. This is due, in part, to the fact that customers can engage with brands in an unprecedented number of ways on a dizzying array of... Read more
For companies to remain relevant and competitive in this age of hyper-connectivity, a deep understanding of individual customer journeys—that is, the sequence of all interactions across a wide range of channels—will be a baseline necessity for predicting and satisfying individual needs.
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