11436 SSO


Digital Business
by Bryan Kirschner Apr 11, 2017
Sometimes, strategic advantage relies on concealment. The formula for Coca-Cola, for example, is a famously well-kept secret.In other cases, a company's secret advantage is as plain as day, and their success is premised... Read more
The key to digital isn’t replicating what your competitors are doing—it’s expanding into new lines of digital business by leveraging digital assets in unique and innovative ways.
by Michael Endler Jan 26, 2017
Not too long ago, if a big brand wanted to implement an omnichannel customer rewards program, it was a little like gathering 1,000 or so of your closest friends for a particularly epic and elaborate mannequin challenge... Read more
Walgreens developer evangelist Drew Schweinfurth describes how microservices make the company's services easy to develop on.
Digital Business
by John Rethans Jul 06, 2016
The line between digital and physical is blurring. Nowhere is this more evident than retail, as established brands such as Walgreens and Burberry up their digital game to attract new customers while online players like... Read more
Many companies still struggle with thinking strategically about APIs and digital initiatives. The findings of Apigee’s State of APIs in Retail report provide a roadmap for any company launching digital initiatives today.
Digital Business
by Bryan Kirschner Jan 11, 2016
In 2015, I was one of the more than 100 million U.S. smartphone owners for whom devices and apps had changed how I manage my health and fitness. This year I’m joining more than 16 million others planning to use apps to... Read more
Smartphones and apps power a virtuous cycle of innovation and well-being that affects users, enterprises, and, potentially, the economy.

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