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API Management: The Strategic Importance of BaaS

Aug 04, 2015

BaaS is rarely included as part of an initial API management solution. But it should be considered both a core capability and a strategic enabler for systems of engagement. Why? In the digital world, it‘s imperative for businesses to rapidly deliver the apps and experiences that customers expect of a modern business.

Further, the advanced features in modern apps must be simple to implement yet comprehensive in scope such that they enable and empower today’s digital leaders to innovate rapidly.

Most modern apps and other systems of engagement require functionality such as data storage and synchronization, messaging, geolocation, user management, as well as push notifications and social graph functionality for building personalized applications. All of this typically is missing from existing backend systems of record.

BaaS (sometimes referred to as mBaaS, or mobile BaaS) is a complete framework that makes it easy and extremely fast for developers to set up, use, and operate a dynamic API-based backend for their mobile, tablet, and modern web apps. In most cases, a comprehensive API-based backend can be established within a few short hours, enabling developers to be immediately productive with a live backend and corresponding APIs.

BaaS provides app developers with an elegant way to link their apps to RESTful backend data storage and other advanced features. All of these capabilities are accessible via software development kits (SDKs) and/or well-documented APIs.

These capabilities enable the app developer—the key constituent in the digital value chain—to build compelling apps and experiences quickly, and support a full range of devices (some of which aren’t even invented yet).

BaaS delivers the speed and agility that a developer needs to easily change a data structure or modify app functionality and behavior without always having to go through the additional build, test, review, and deployment cycles traditionally associated with an app store distribution model.

Concentrating mobile feature implementation within systems of engagement that leverage technologies such as Apigee Edge and BaaS significantly reduces project risk for apps that would typically integrate directly with systems of record.

By leveraging an API BaaS, enterprises radically accelerate time to market for powerful, feature-rich apps while reducing costly backend cycles and developer cycles. And who wouldn’t want to incorporate that as a core capability?

To read more about BaaS, mBaaS, and other features of sophisticated API management solutions, download the free eBook, "The Definitive Guide to API Management."

Main blog page image: LeftHandedGraphic/The Noun Project

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