New eBook - Anticipate & Adapt: The New Rules of Customer Engagement
It's no surprise to any modern business that when customers interact with your brand—whether online, on a mobile device, or in a brick-and-mortar store—they expect richly integrated experiences and relevant offers.
Personalization has historically been delivered by looking at profile attributes or bucketing customers into coarse segments. The new eBook, "Anticipate & Adapt: The New Rules of Customer Engagement," describes how advances in big data and predictive analytics technology today enable a deep understanding of a customer's unique journey across multiple touchpoints and individual, real-time, predictive personalization.
The new rules of customer engagement
Use cases: retail, telco, and healthcare
A new approach with predictive analytics and APIs