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New eBook - Anticipate & Adapt: The New Rules of Customer Engagement

Oct 31, 2014

It's no surprise to any modern business that when customers interact with your brand—whether online, on a mobile device, or in a brick-and-mortar store—they expect richly integrated experiences and relevant offers.

Personalization has historically been delivered by looking at profile attributes or bucketing customers into coarse segments. The new eBook, "Anticipate & Adapt: The New Rules of Customer Engagement,"  describes how advances in big data and predictive analytics technology today enable a deep understanding of a customer's unique journey across multiple touchpoints and individual, real-time, predictive personalization. 

What's inside?

  • The new rules of customer engagement

  • Use cases: retail, telco, and healthcare

  • A new approach with predictive analytics and APIs


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