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New Product Brief - Predictive Analytics: Build Versus Buy

Sep 11, 2014

Predicting the next new thing typically involves a lot of charts and reports, mixed in with a strong dose of intuition and experience. But today, predictive analytics technology takes the guesswork out of forecasting customers’ future wants and needs.

There's a growing awareness among enterprises that predictive analytics on big data is key to making businesses more proactive, and enables them to deliver individualized experiences to customers.

In this new business brief, we compare and contrast building an in-house solution from the available open source technologies to buying a commercial predictive analytics solution.

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