Companies like Nike and McCormick are excelling with digital strategies that are only possible thanks to the ever-decreasing price of data storage.
The spread of mobile devices, rise of social networking and advances in cloud computing have contributed to a seismic shift in how consumers now expect to enjoy content in the media and entertainment industry. This is epitomised by the rapid dominance of the likes of Netflix, Amazon and YouTube. In turn, this presents a challenge for companies in media and entertainment to embrace digital technologies in all areas of their business.
Mobile applications have come into their own as a dominant force in technology. Today, mobile device users can do anything from managing bank accounts to tracking sleep patterns. But Chet Kapoor, CEO of San Jose, Calif.-based API management company Apigee, said apps, like everything else in IT, are undergoing a transformation.
One of the world's leading mapping services for businesses and consumers takes a direct route to better API management of a vast array of third-party services.