
Uber’s runaway success, which the company more colorfully describes as “seamlessly connecting riders to drivers through our apps,” is a conspicuous source of inspiration for anyone building a business based on the smartphone revolution. But while a compelling app may be one key to a digitally-powered business, there’s another digital tool that may be just as or even more important to growth.
Say hello to APIs, or application programming interfaces. Like Uber, every innovator should have a strategy for deploying them.

Companies like Nike and McCormick are excelling with digital strategies that are only possible thanks to the ever-decreasing price of data storage.

The spread of mobile devices, rise of social networking and advances in cloud computing have contributed to a seismic shift in how consumers now expect to enjoy content in the media and entertainment industry. This is epitomised by the rapid dominance of the likes of Netflix, Amazon and YouTube. In turn, this presents a challenge for companies in media and entertainment to embrace digital technologies in all areas of their business.

Staples taps into the power of application programming interfaces to maintain a seamless shopping experience

API platform vendor Apigee has announced a new lightweight service for managing internal APIs, called “Apigee Edge Microgateway.” Meant to complement its existing Apigee Edge product, which helps companies manage their external APIs, this new service is focused inside the enterprise, offering security, monitoring and analytics capabilities.

Mobile applications have come into their own as a dominant force in technology. Today, mobile device users can do anything from managing bank accounts to tracking sleep patterns. But Chet Kapoor, CEO of San Jose, Calif.-based API management company Apigee, said apps, like everything else in IT, are undergoing a transformation.

One of the world's leading mapping services for businesses and consumers takes a direct route to better API management of a vast array of third-party services.

In this Q&A with Apigee's chief architect, learn why it's hard to go wrong with JSON and how to boost API usability.


At the recent MIT CIO Symposium, Bryan Kirschner, director of the research/strategy organization Apigee Institute, and Jerry Wolfe, CEO and founder of food industry platform services provider Vivanda, participated in a panel discussion on consumer connectivity and engagement.