The rapid growth in mobile, big data, and cloud technologies has profoundly changed market dynamics in every industry, driving the convergence of the digital and physical worlds, and changing customer behavior. It’s an evolution that IT organizations struggle to keep up with. To succeed, a new approach is required; one that enables agile and web-scale innovation so that IT can meet evolving business requirements while enabling existing systems to continue running reliably, efficiently, and securely.
With application programming interfaces (APIs) increasingly becoming the tie that binds the enterprise together, understanding the patterns of data flowing through those APIs has become significantly more important. To help enterprise IT organizations get a better handle on those APIs, Apigee today enhanced the analytics capabilities it provides via the Apigee Edge API platform.
Smartphone owners in the U.S. and U.K. believe that they will spend about $20.4 billion using their phones this holiday season, according to research from Apigee. Up to $7.7 billion of this total would be through apps. As a result, retailers are striving to create compelling and memorable app experiences to boost engagement and mobile sales.
The spice and packaged goods giant turns to an API strategy to deliver greater value to its business partners and customers, while boosting brand loyalty.