We admire Google, Amazon, Azure, Netflix, Facebook, Linkedin, Twitter, Swift. How many more of these are there? Hundreds? Perhaps thousands? No way. Why? Because it's bloody hard to build and operate such a system.
I’ve previously shared a glimpse into the kind of data that motivates venture capital to hunt for industries with “weak mobile flanks” to attack. I’ve offered case studies to help companies get beyond the “mobile web versus app debate." But jokes about breaking the Internet aside, television personality Kim Kardashian West has in effect thrown down the gauntlet on what enterprises should be accomplishing in digital.
The API is critical to the success of the newly emerging platform-as-a-business-model – think of AirBnB, Uber and YouTube. These are examples of platform business models made possible by technology.