I’ve previously shared a glimpse into the kind of data that motivates venture capital to hunt for industries with “weak mobile flanks” to attack. I’ve offered case studies to help companies get beyond the “mobile web versus app debate." But jokes about breaking the Internet aside, television personality Kim Kardashian West has in effect thrown down the gauntlet on what enterprises should be accomplishing in digital.
The API is critical to the success of the newly emerging platform-as-a-business-model – think of AirBnB, Uber and YouTube. These are examples of platform business models made possible by technology.
Belly, a digital loyalty and marketing platform, has partnered with Apigee, developer of an intelligent application programming interface (API) platform for digital business, to power its API-based services across the Belly platform.
I still struggle to get simple, ubiquitous access to my health records. Trying to get my health history every time I see a specialist, giving my doctor to access my lab records, and even the extraordinarily mundane task of trying to get a copy of my daughters’ immunization records every school year — the experience is generally the same: impossibly frustrating. Tangles of red tape and labyrinthine requirements, no end in sight. If I’m lucky, multiple phone calls harassing various administrative offices begging for my records can lead to a PDF of my records, but that’s about it. This is not the user experience modern healthcare consumers expect in today’s increasingly digital and interconnected world.
As I see it, the difference between being a digital disruptor rather than disruptee boils down to acting on a principle that fits in one tweet with letters to spare:
They'll like smartphone apps better
‘Digital’ provides more ways for people and businesses to connect than ever before, and a transformed role for IT in businesses old and new
For tech companies, the world of IPOs turned out to be fairly nightmarish in 2015. And it looks like things will not improve anytime soon, especially in light of the sudden correction in the markets last week. “It’s been raw,” said Chet Kapoor, who is the CEO of Apigee. Keep in mind that he pulled off an IPO in April and has had to suffer a steep decline in the stock price. Yet the fact is that Apigee — which operates a platform to develop and manage APIs (application programming interfaces) — has continued to grow at a rapid clip and has amassed a customer base of over 230 companies, which include biggies like Target, Mckesson, LL Bean, Walgreens, AT&T, Pearson, GLH Hotels, Citrix and Dell.
The Apigee survey also found more than two in five adult smartphone owners expect to spend more online this year. More than a third of adult smartphone owners report that they are healthier thanks to their smartphone and apps, according to a survey of 1,000 Americans 18 or older from Apigee.
Expectations that smartphones and apps will change how people manage their health have risen to 69%, according to recent results of Apigee Institute’s 2015 Digital Impact Survey. Since Apigee’s first Digital Impact Survey in 2013, more than 42 million additional Americans now report that smartphones and apps have changed the way they manage their health and wellness, representing a 70 percent increase in adoption.